DMA Hails Do-Not-Call Cleanup Plan
The Direct Marketing Association today praised the Federal Trade Commission’s plan to improve the accuracy of its Do-Not-Mail Registry. ...
I Was An Undercover Telemarketer
Our reporter works at a call center for a week. It wasn't fun. ...
Canadian Do-Not-Call Registry Sign-in Overwhelmed On First Day: Reports
Both the phone lines and Web site enabling Canadian citizens to sign up for their country’s federal do-not-call list failed on the first day of operations due to overwhelming demand...
FTC’s TSR Changes Address Prerecorded Calls, Abandonment
The Federal Trade Commission issued two amendments to its Telemarketing Sales Rule (TSR). The first prohibits telemarketing calls that use prerecorded messages, unless a recipient has previously agreed to receive such calls from the marketer. The second amendment changes the method under which call abandonment rates are calculated....
West Virginia Call Center Shuttered
More than 150 telemarketers have lost their jobs at a DialAmerica call center in South Charleston, WV, according to wire service reports....
Dish Network Marketers Violated Telemarketing Rules: FTC
Planet Earth Satellite Inc. and Star Satellite LLC have agreed to pay a combined $95,000 in penalties in a settlement order struck with the Federal Trade Commission. Both companies were found to have violated the Telemarketing Sales Rule....
Verizon Wireless Offers Vanity 800 Numbers to Agents
Verizon Wireless is working with 800response and TacPoint Wireless Inc. to offer a new direct response service to its agents....
Wisconsin Adds Cell Numbers to Its DNC
Wisconsin has added cell phone numbers to its telemarketing do-not-call list. ...
E-Mail Gains In Usage But Traditional DM Media Decline: Survey
E-mail has become the top medium for direct marketers, judging by Direct’s annual forecast survey. Of the firms polled, 72% send e-mail to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike. ...
FTC Files Charges in Its Largest Tele-Fraud Sweep
The Federal Trade Commission has filed 13 legal actions in what it calls the largest telemarketing fraud sweep in its history. The defendants defrauded more than 500,000 consumers of over $100 million, the FTC said. ...
Jenny, Pick Up
Remember the '80s? Consumers in Delaware are getting a rude reminder thanks to the number 867-5309 popping up on their caller-ID displays when telemarketers...
Watch Your Language!
With apologies to Shakespeare, What's in a wordor a phrase? If you're in business-to-business marketing or telesales, your success or failure often is...
Alleged Mortgage Scammers Arrested and Shut Down
The mortgage crisis took an ugly new turn last week when several alleged scammers were arrested in California and their businesses closed. The defendants telemarketed homeowners to offer fraudulent loans, then used “psychological pressure, forgery, and outright lies” to close the sale, Attorney General Edmund G. Brown Jr. said in a statement. ...
Telemarketers Tap Tommy Tutone: 867-5309 Comes Up In Caller ID: News Journal
Remember the ‘80s? Consumers in Delaware have been receiving a rude reminder of the pop hit “867-5309/Jenny”. ...
ICT Expands Canadian Telemarketing With Payroll Rebate
ICT Group Inc. plans to add 200 new telemarketing jobs in Canada because it has obtained a contract to provide customer service for Bell Mobility the wireless division of Bell Canada. ...
