DMers Await Do-Not-Call Verdict
A three-judge appeals panel is expected to rule late this month or in early January on the legality of the Federal Trade Commission's national do-not-call...
Direct Marketers Sound Off
Direct marketers are secure in their jobs, split on the impact of the do-not-call list, cautiously optimistic about e-mail marketing and disappointed...
Wientzen Blasts Hartford Courant Story
The do-not-call flap took a bizarre new turn last month when the Hartford Courant reported that 11 Direct Marketing Association employees, including senior...
Call of the Wild
The furor surrounding the federal do-not-call list took on the air of a French farce in late September, as direct marketers watched the government flip-flop...
The Do-Not-Call Free-for-All
It was almost anti-climactic. But the Federal Communications Commission, after months of anticipation, announced plans June 26 for a national-do-not-call...
Cell Phone Beauties
Your cell phone rings. You answer it and it's a beautiful woman. You don't hear her voice, though you see her. Or her photograph, at least, appearing...
Abandoned Calls
Telemarketers are expecting the impending Federal Trade Commission telemarketing regulations, which will begin taking effect March 31, to cost a lot of...
Bad Policy
FTC Chairman Timothy Muris has introduced a new social program to the American people with the publication of the Telemarketing Sales Rule (TSR) that...
The Ring of Truth
Feature Films for Families has built an 18 million-name database, consisting of 7 million customers and 11 million prospects. These prospects come pre-qualified,...
Telemarketers Working for Nonprofits Must Keep No-Call Lists
Proposed changes in the Federal Trade Commission's telemarketing regulations, announced yesterday, will now require for-profit companies that do telemarketing...
FTC Unveils Do-Not-Call Plan and Tough New Telephone Rules
A telemarketer’s worst nightmare, a national do-not-call list accompanied by a passel of new regulations, was announced today by the Federal Trade Commission....
DMA Offers Interim Wireless Service
The Direct Marketing Association has launched a wireless suppression service to help its members avoid making unsolicited calls to cell phones. But the...
Scammed Out
Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just...
Hang It Up
Bad practices have turned outbound telemarketing from an effective DM vehicle into a monstrous mass medium...
Trust Them
KIDS AND A FEW ADULTS, TOO have latched on to the catch phrase of PBS' Bob the Builder: Can we fix it? Yes, we can! And why not? After all, children of...
