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ExactTarget's deliverability guru R.J. Talyor demystifies delivery factors for email success

Have you ever wondered how ISPs decide which emails get to the inbox
and which land in the spam folder? Talyor’s Reputation Equation defines
each of the factors that contribute to your company’s personal reputation
equation (the determinant ISPs use to judge your emails during delivery)
and uncovers the necessary steps to create powerful email campaigns.

It’s time you conquered spam filters and cashed in on more festive conversions this year – in fact, why not make it a New Year’s
resolution? ‘Tis the season! Read ExactTarget’s Deliverability Whitepaper.

R.J. Talyor, Email Strategist for ExactTarget, breaks down the email
delivery challenges facing today’s email marketers in this free 12-chapter
report. Master the top deliverability factors such as:

• Legal Compliance and Unsubscribe Request Management
• ISP Whitelisting and Feedback Loops
• Spam Complaints
• Spamtraps
• Sender Authentication
• Technical Components
• Accreditation Services

Don’t miss an opportunity to assess your own reputation and ensure
maximum deliverability this holiday season. Just think of it as our gift
to you this holiday season! Read ExactTarget’s 12 Days of Deliverability!