Travel/Entertainment
Travel/Entertainment
advertisement
SmartDM’s Maradik Joins Gaylord Entertainment
Rich Maradik, co-founder and CEO of direct marketing services firm Smart DM, has joined Gaylord Entertainment. Maradik will serve as chief information officer, and will report to David Kloeppel, the company’s CFO....
Marilyn Carlson Nelson Named Vice Chair Of U.S. Travel And Tourism Board
Marilyn Carlson Nelson, chairman and CEO of Carlson Companies, has been selected to serve as vice chair of the U.S. Travel and Tourism Advisory Board....
Hyatt's Online Ads Boost Reservations
Hyatt had one goal in mind when it hired agency Carat Interactive to manage its online marketing campaigns: to increase reservations through its Web site...
That's Entertainment (and Art)
The History Channel's e-commerce Web site carries 16 video or DVD sets featuring German air might. By any standard this is a lot of Luftwaffe, but A&E...
Hilton Announces a Sweeps, Sort of
The Age of Involvement in advertising has arrived yet many advertisers are still groping their way into it. Advertisers with no previous experience in...
Cruising Into the Mail Stream
Cruise Shoppes is going ahead with an early June 100,000-piece mailing barely two months after it sent out a campaign originally scheduled for March....
Delta CRM Gains Altitude
What should marketers do to entice people to visit their Web sites and spend money? For starters, they should learn the simple truth that customers want...
Cruise Line Changes Course
Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized...
Nike and Starwood Begin Joint DR Promo
A co-branded campaign from Nike Golf and Starwood Hotels & Resorts will offer golfers a chance to win an opportunity to hit into the world's biggest sand...
Prosperous Journey
Based on news reports about the airline industry and the economy, one could make the assumption that this is not a good time to be operating a catalog...
New Shooters at Harrah's
When Phil Satre resigns as Harrah's Entertainment Inc.'s CEO on Jan. 1, a ripple effect will move direct marketing-savvy executives into several top positions....
Scammed Out
Less than a month after responding to a direct mail offer for five magazine subscriptions, Mandy Criddle received an invitation to a contest she just...
Collectible DATA
Unlike Superman or Wonder Woman, Batman doesn't have special powers. Still, many consider the Dark Knight to be one of the great superheroes, if not perhaps...
Online Game Is An Ice Breaker
It makes sense that the National Hockey League's Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated...
NY Hotel Starts E-Prospecting Effort
At the rate one New York City hotel chain is going, within a few years the only paper marketing it will be doing is room comment cards. On Sept. 20 it...
Perfecting their Pitch
How do you get to Boston's Symphony Hall? Practice, of course. How do you get music lovers to buy tickets and make donations? That's a little more complicated....
Aspen's Triple Threat
Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,...
Florida Budgets $30 Million for Annual Tourism Drive
Visit Florida, the state tourism bureau, will spend $30 million on marketing during the 2002-2003 tourist season $45 million less than it did during the...
Chicago Symphony Profiles Customers
The Chicago Symphony Orchestra is hoping a new customer profile and segmentation study will help it create offers geared to a wider range of subscribers....
