MS&L Names New Director Of Cause Marketing And Corporate Responsibility

Communications firm MS&L has promoted Scott Beaudoin to North American director of the agency's cause marketing and corporate social responsibility specialty, effective immediately.

In this new role, Beaudoin will be responsible for driving thought leadership and growth in the cause and corporate social responsibility space across all MS&L practices and offices in the U.S. and Canada.

Beaudoin joined MS&L in July 2008 as senior VP of consumer marketing and director of cause marketing. The new position expands responsibilities he has been charged with during the last 18 months.

"In 2010, we expect that more companies will look to drive the bottom line through Cause and CSR," said Jim Tsokanos, MS&L’s president of the Americas, in a statement. "Scott and his team understand the need to capture the ROI of values-driven strategies."

MS&L's social activism marketing approach blends corporate social responsibility and cause marketing. MS&L's Cause-CSR specialty is headquartered in its Boston office. MS&LGroup is part of Publicis Groupe