DIRECT Magazine Webinar Series
Webinars
Triggered Emails: How Merchants Successfully Automate Email Campaigns
Attend this free Webinar to learn how companies are supplementing their broadcast and targeted email programs with automated emails that dramatically increase revenue from a very low volume of messages...
Social & Email Marketing: The Dynamic Duo
Using Email Marketing to Convert Social Media into Revenue. Free Live Webinar - Thursday, May 20, 2010 - 2:00 p.m. ET / 11:00 a.m PT...
Automating Your Email Marketing: Improving ROI Without Lifting a Finger
Spend a worthwhile hour with two email marketing experts, Matt Hayes and Cathi Mason, who will show you how to better automate email marketing programs for exponential ROI...
Turning Data into Dollars: Using the right metrics to improve e-mail and online marketing results
Let's face it: in today's challenging economy, online marketers don't have the time or resources to waste on programs that don't deliver results. Performance expectations are higher than ever. But the most commonly used marketing metrics aren't enough to create a roadmap for improvement...
10 Trends That Will Make or Break Your Email Marketing ROI in 2010
For many marketers, 2009 was the most challenging year in recent memory. But in an unsteady economy where resources are tight and sales sluggish…where inboxes are overstuffed and competitive “noise” is at an all time high...
Email Gone Viral: How To Extend Email Reach Through Social Sharing
Consumer adoption of social networks and media has exploded in the last year and can no longer be considered a fad, nor is it used solely by college students and those with too much time on their hands...
Mobile Marketing: How does your strategy stack up?
It’s a common dilemma. You feel your marketing needs to extend into the mobile channel. But before you commit scarce resources, you want solid information about what other marketers are doing to plant a flag in this relatively new medium, how much they’re spending, and what benefits they’re seeing. And those facts have been hard to come by...
Recession Blasters: Boost Response, Relationships and Revenue
Whether you are a B-to-C or B-to-B marketer, down markets call for swift, bold action to keep phones ringing, Web and retail traffic flowing and sales pipelines full. Learn from the country’s leading experts in Direct, the latest strategies and techniques that are working to improve customer acquisition, conversion and retention campaign investments...
Enhance Your E-mail With Social Media Marketing
E-mail is more popular than ever in this down economy, thanks to its cost-efficiency, immediacy of results and high ROI...
Direct: Get The Most Out of Your Data in the Fourth Quarter
It goes without saying that the holidays bring an influx of business. But how do you keep customers coming back long after the tinsel is off the tree? ...



