Web Marketing Articles
Why You Need to Own Your Community
For companies that are serious about building an online community that fits with their business goals, owning the data from that community is a must—for a variety of reasons. ...
E-Tailing Round-Up: Cyber Monday Was Merry and Bright
The numbers are in, and it looks like the ghost of Christmas 2009's online shopping future will be a jolly soul. Stats released by several organizations yesterday show shopping levels for this year's Cyber Monday topping 200 levels. ...
PC Mall Debuts Small Business Social Network
PC Mall Sales, Inc., has launched a Web-based social network targeting small business owners, senior management and information technology executives....
StrongMail Acquires Social Media Firm PopularMedia
StrongMail Systems, Inc. has acquired PopularMedia, a provider of social media marketing solutions. ...
Yahoo Names Penny Baldwin Integrated Marketing VP
Yahoo Inc. has named Penny Baldwin senior vice president, of global integrated marketing and brand management. ...
Media Stream Direct Names Diane Nelson Senior Media Buyer
Media Stream Direct has hired Diane Nelson to serve as senior media buyer....
Socializing Outstrips Shopping Online: Study
More than twice as many people go online to socialize than to do business or shop, according to the Ruder Finn Intent Index....
Haggin Marketing Purchases Digital Agency
Haggin Marketing, a direct marketing services agency, has acquired digital marketing agency SolutionSet...
Bob Ennis To Lead Petsky Prunier’s Digital Media Practice
Petsky Prunier LLC, an investment bank which serves the marketing, advertising and digital media industries, has picked Robert R. Ennis, to head its digital media practice....
Zane Rathwick Rejoins Autobytel’s IT Department
Autobytel Inc. has named Zane Rathwick VP of development for IT. Rathwick returns to Autobytel from successful tenures at Local.com and Kelley Blue Book where the programs he developed resulted in significant traffic increases....
Yahoo Picks Carol Bartz As New CEO
Yahoo Inc. has selected Carol Bartz, most recently executive chairman of Autodesk, to serve as its CEO, and as a member of its board of directors. ...
Advertising Groups To Create Online Behavioral Advertising Data Standards
Four advertising industry groups will jointly develop self-regulatory principles for online behavioral advertising. ...
Two Online Travel Firms Change Top Execs
Orbitz Worldwide and Travelocity Global have named new company leaders. The two firms are unrelated save for both being in the online travel industry....
LiveDeal Takes Loss From Acquisition Costs
LiveDeal, which offers online classified ads and retail listings, as well as online marketing services for small and mid-sized businesses, reported a net loss of $1.5 million for its fiscal year...
Former Yahoo Exec Bill Demas Leads Ad Network at Turn Inc.
Bill Demas has been named president and chief operating officer of Turn Inc., an Internet advertising network...
Online Shopping Satisfaction Lags 2007’s Level
Since Thanksgiving, online customer satisfaction has lagged last year’s levels, according to research from ForeSee Results....
Online Spending Down During Pre-Holiday Period: Study
E-commerce non-travel spending between Nov. 1 and 23 fell from $8.51 billion in 2007 to $8.19 billion in 2008, according to comScore, a digital measurement firm....
Facebook Claims Victory Against Spammer
Social networking firm Facebook was awarded $873 million in damages as a result of actions it took against a spammer....
Mercury Names Anastas Digital Division President
Mercury Media Holdings has named Jonathan Anastas president of its digital division....
Online Internet Media Budgets Still Booming
Despite all the recent sour economic news Internet media budgets are continuing to grow. Confidence in online marketing and search optimization tools and services beat Wall Street's woes. ...
Royal Mail: Direct Mail Improves Click Response
Direct mail enhances search engine marketing response for advertisers, according to study findings released by Britain’s Royal Mail. ...
Casual Male Launches Online Stores in Europe
Casual Male Retail Group Inc. has begun launching Web sites to expand sales in the European Union. It launched its first Web site in the United Kingdom and more Web site launches are planned later this week in Germany, France, Italy, Spain and the Netherlands. ...
Experian Moves Into Mobile Marketing
Experian Marketing Services has formed a strategic partnership with SmartReply Inc., which will enable Experian to expand into mobile marketing and offer clients interactive voice response marketing applications. ...
Online Image Recognition Technology Can Target Ads
A Seattle-based Web marketing services firm Eyealike has introduced VisualAd, an automated system for capturing online visual data and targeting ads on social networking and other Web sites. ...
MySpace Offers Profile Data for Creating Ads
Social networking Web site operator MySpace has introduced a self-service online advertising platform for creating customized banner advertising, based on targeting data gleaned from online profiles. ...
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