MySpace Offers Profile Data for Creating Ads

Social networking Web site operator MySpace has introduced a self-service online advertising platform for creating customized banner advertising, based on targeting data gleaned from online profiles.

This online toolkit is a direct marketer’s dream for creating targeted and measurable advertising campaigns, according to Jeff Berman, president of sales and marketing for MySpace.

MySpace advertising can be targeted by age, gender and geographic location, all in combination with thousands of consumer interest categories, including keywords within category lists.

The online tool is designed for creating ads for specific price points and can generate reports for analyzing response. It can track such data variables as the number of times an ad is shown online and click throughs to other Web landing pages.