eToys Upgrades Web Site

Online toy marketer eToys has added several features to its Web site (http://www.etoys.com). The changes range from new navigation features, which allow visitors to find gift suggestions by several criteria.

The site’s Gift Finder allows shoppers to search for merchandise by age and gender, and new sub-sites, such as the Electronics Department and the Kid’s Room Décor Department, group products by theme.

In addition to operating KBtoys retail outlets and the eToys Web site, the Denver-based company also runs the My Twinn doll company.