Multichannel Consumers Favor Online-To-Store Shopping Experience
Consumers who use more than one channel when shopping for goods overwhelmingly prefer to move from online to brick-and-mortar locations, according to a new study...
SeLoger.com Purchases Agorabiz.com
SeLoger.com, a French online real estate services company, has acquired AgoraBiz.com. Terms were not disclosed....
MyWebGrocer Acquires Buy4Now
MyWebGrocer has acquired the U.S. operations of Buy4Now, an online marketing services provider for grocery retailers...
Mobile Ads to Grow to $4 Billion: Frost and Sullivan
For mobile advertising gain a foothold, it needs to overcome the annoyance factor and the perception of unsolicited content, according to Frost and Sullivan....
Wunderman Links In With Social Media Analytics Firm
Wunderman has partnered with social media analytics firm Visible Technologies...
One Exec In, Another Out At Yahoo
Joanne K. Bradford has joined Yahoo! as senior vice president of U.S. Revenue and Market Development. ...
Hedge Fund Acquires Popular Club
Catalog and Internet marketer Popular Club has been acquired by an unnamed hedge fund based in New York. The fund had previously acquired Popular Club’s parent DMSI catalogs...
BuySeasons' Parent Firm Acquires Celebrate Express
Liberty Media Corp., the parent company of BuySeasons Inc., has acquired Celebrate Express. ...
AdEx Media Acquires Online Lead Generation Business
Online marketing firm AdEx Media, Inc. has acquired the online lead generation business of Bay Harbor Marketing...
The Knot Names John Mueller CFO
The Knot, a company that operates a wedding advisory and services Web site, has named John Mueller CFO. ...
DMA Ramps Up Lobbying Spending in Election Year
Put aside the balloons and the baby kissing: The surest sign that it’s an election year is an increase in lobbyist spending. The Direct Marketing Association, which spent $800,000 on these activities throughout all of 2007, nearly matched that during the first six months of 2008. ...
Retailers Close Gap In Cross-Channel Operations
Retailers who don’t allow shoppers to start a transaction via one channel and finish it in another are going to be increasingly in the minority, according to new research. ...
29% of Internet Users Have Bought from Spam: Study
Twenty nine percent of Internet users have purchased goods from spam emails, according to recent research by online security company Marshal...
WebTrends Names Alex Yoder CEO
Online marketing and analytics firm WebTrends Inc. has named Alex Yoder as the company’s new president and CEO, effective immediately. ...
Tips for Getting E-Commerce Sites Holiday-Ready
The countdown to the holiday season has begun, and marketers should start preparing their e-commerce sites for the traditional spending rush. Jamus Driscoll, VP of marketing at Demandware Software, has issued a 10-tip checklist for online retailers....
Ad Spending Picture Rosiest for Online DMers: Veronis Suhler Stevenson
Advertising spending grew only 1.6%, to $212.56 billion in 2007, according to the latest Communications Industry Forecast study from Veronis Suhler Stevenson. But this growth would have been even smaller if not for the contributions from the cable TV, out-of-home, entertainment, and pure-play Internet and mobile advertising sectors....
[x+1] Expands Workforce
Predictive marketing firm [x+1] has expanded its employee base. The 14 new positions include five senior-level executives....
Hooked On Phonics Names LBi Interactive Agency of Record
Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record. ...
Martha Stewart Fortunes Grow As Internet Business Gains Toehold
Martha Stewart Living Omnimedia Inc. reported $77.1 million in second-quarter revenue, up from $73.4 million a year ago. The company generated net income of $328,000, a turnaround from the $6.6 million loss it sustained in second-quarter 2007. ...
PC Mall’s Sales Rise In Second Quarter
PC Mall Inc. reported $331.2 million during second-quarter 2008, up from $263 million a year earlier. The company’s net income ticked up as well, ...
eForce Media To Acquire Vertical Passion Media
eForce Media, a sales lead generation company, has acquired Vertical Passion Media LLC. Terms of the acquisition were not disclosed....
Holding Company Gets $50 Million For Online Media Firm Acquisitions
Equity firm Austin Ventures has committed $50 million to Atcor Holdings Inc., a startup company that will acquire and operate businesses in the online advertising, marketing and digital media space....
Live From DMDNY: Leonsis’ Speech Is Full Of Shift
Have you blinked during the last few seconds? Your customers aren't where they were before your eyes closed. All right, perhaps the changes aren’t coming that fast, but consumers are no longer the passive targets marketers once thought they were – and would still like them to be, according to Ted Leonsis, vice chairman emeritus of AOL. ...
E-Mail Gains In Usage But Traditional DM Media Decline: Survey
E-mail has become the top medium for direct marketers, judging by Direct’s annual forecast survey. Of the firms polled, 72% send e-mail to customers, a 10% increase over 2007, and 50% to prospects, a 9% hike. ...
Live From Orlando: Practical Ways to Improve Web Site ROI
Just because a customer prefers the experience of shopping online over talking to a live person on the phone doesn't mean you can skimp on the customer service. Marketers from Chinaberry Inc., Carson Wrapped Hersheys and HP discussed how they're connecting with consumers – and boosting their online ROI – during a session at ACCM on Tuesday. ...
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