Coremetrics Aims for Smaller Businesses
Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses. ...
Hi-Media Group to Acquire Fotolog
Hi-Media Group will acquire Fotolog Inc. for $90 million in cash and stock. ...
BuySafe Ups Beveridge to VP of Business Intelligence
BuySafe, Inc. (www.buysafe.com), an e-commerce security company, has promoted Michael Beveridge to the position of vice president of business intelligence and monetization....
Firms Are Cautious with Online Budgets: Survey
Is investment in online marketing growing the way it once did? Probably not, judging from Direct's 2007 online marketing survey. ...
AKQA Adds Search Talent by Acquisition
(PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency. ...
People in the News
Jonathan C. Bernstein has been named CEO at Home Décor Products Inc., an online marketer of kitchen and bath products. ...
Making the Mobile Optimization Call
Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile....
The Positives of Negative Matching
Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?...
SEO Spices Salt Seller’s Sales
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis. ...
Offline Ads Drive Web Searches: Study
More than two-thirds of Internet users say they have gone to a search engine to look for a company, product or service as a result of an offline ad, according to a study released earlier this week. ...
AKQA Acquires Search Firm SearchRev
AKQA, a digital marketing agency, acquired search engine marketing technology firm SearchRev. Terms of the transaction were not disclosed. ...
Aplus.Net Acquires WebImage
Web hosting firm Aplus.Net, Overland Park, KS, has acquired WebImage, an Internet marketing and website development company based in White Plains NY....
Stupid Affliction Watch: You’re Not Having Fun; You’re Addicted
From the please-tell-me-you’re-joking file comes news that an Israeli researcher is claiming Internet addiction is as dangerous as other “extreme addictive disorders,” such as compulsive gambling, sex addiction and kleptomania....
PC Mall To Buy Sarcom Inc. for $55 Million
Catalog and Internet marketer PC Mall Inc. an entered into an agreement to purchase Sarcom Inc., a Columbus, OH-based technology services company....
American Airlines Sues Google Over Keyword Ads
American Airlines is suing Google over keyword ads triggered by the airline's trademarks. ...
Bridal Media Ventures Now Part Of Red Ventures
Red Ventures, Charlotte, NC, has acquired Bridal Media Ventures. Terms of the acquisition were not disclosed. ...
American College of Physicians Taps E-Healthcare Solutions
The American College of Physicians has chosen E-Healthcare Solutions to provide online advertising for the organization's portfolio of medical and healthcare Web sites. ...
Didit Manages Search Engine Campaigns for Q Interactive
Q Interactive has retained the online marketing services agency Didit to manage search engine marketing campaigns for its advertising supported network of Web sites....
CafePress Ties Blog Tags to Ads
Imagine for a moment that you want to market 25 million different products online. Now imagine that many of those products are timely items strongly linked to events in the news. Finally, imagine that you have to add almost a million new products a week to your line—not to mention taking 1 million out. How do you get all those things up on the Web in the most efficient manner? ...
The Web Analytics behind an E-card
The Internet has done a lot to change both Americans’ buying habits and the way we relate to each other: e-mail rather than letters or phone calls, sending gifts online rather than using the mails, and so on. American Greetings Interactive, the online subsidiary of Cleveland-based card maker American Greetings, has built its business on the prospect that those two trends will intersect. The company counts on the fact that the right mix of personalized message and Flash animation will get us to use our desktop PCs to send our heartfelt sentiments out into cyberspace. ...
Search Helps Golfers Hit the Links
Want to know how to stumble upon a new ctegory ripe for vertical search? Just find something lots of people are always looking for, identify some group of advertisers who want to reach them, and build a platform that bring the two together. Done and done....
YP Corp. Income Falls in Quarter
YP Corp. posted net income of $266,405 for the third quarter, a decrease from net income of $826,848 in the prior year....
Mandinez.com Offers Mandala-Inspired Clothing
Actress, model and designer J. Callendar has an abiding passion for mandala meditation and artwork. After a short stint selling products inspired by the technique, last January she created Mandinez.com to sell her wares....
Direct Sales Up, Retail Down for Eddie Bauer
Eddie Bauer Holdings Inc. generated second quarter revenue of $227 million up from $22.57 million during second quarter 2006. ...
Stupid Magilla Watch: eROI Responds … More Nicely than Necessary
It turns out the folks at eROI do have a sense of humor, not to mention a sense of compassion that apparently prevents them from slapping idiots around. After last week’s article ribbing them for making would-be job applicants comment on a blog entry, Dylan Boyd, vice president of sales and strategy for the marketing services provider, sent over a cheerful note explaining an obvious point I’d missed. ...
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