Online Ads Lead to Research, In-Store Spending: Study
Consumers who see online advertising tend to research purchases online, and are more likely to make an in-store purchase as a result of their actions, according to a new study. ...
Insurance Marketing Warning: Grow Online or Die Offline
Attendees at the Professional Insurance Marketing Association (PIMA) Summer Conference were warned that offline direct marketing strategies are no longer viable for marketing to affinity groups and that companies must modify strategies and adapt to online marketing or else become extinct. ...
E-commerce Spending Projected to Hit $200 Billion This Year
Online consumer spending is projected to reach $200 billion by the end of 2007, according to comScore Inc., which monitors a cross section of 2 million consumers' online browsing and transaction behaviors. ...
Acquisition to Boost Revenues at iCrossing to $100 Million
The digital marketing services firm iCrossing Inc. has acquired the Web development agency Proxicom Inc. Terms have not been disclosed. ...
Microsoft Adds an Ad Exchange
Microsoft announced late Thursday that it has agreed to acquire AdECN, an online auction for Web display advertising space. The price of the purchase was not disclosed....
Superpages Goes to the Video
Internet Yellow Pages Superpages.com is beta testing video ads for small to mid-sized local businesses that advertiser in its online directories. ...
Short Cuts
A federal judge refused to stop eBay from using an online feature that lets shoppers buy items at a fixed price with one click. ...
R.H. Donnelley Takes Care of Business.com
R.H. Donnelley, the publisher of both print telephone directories and Internet Yellow Pages, announced yesterday that it entered into an agreement to purchase enterprise search engine and ad network Business.com for $345 million in cash. ...
Amazon's Fortunes Rise in Second Quarter
Amazon.com generated $2.89 billion in sales during the second quarter, up from $2.14 billion in second quarter 2006. The Seattle-based online retailer's net income more than tripled during this period, from $22 million to $78 million. The quarter ended June 30. ...
AOL Springs for Behavioral Targeter Tacoda
AOL announced yesterday that it will purchase behavioral ad targeting company Tacoda Networks and run it as an independent subsidiary....
Yellow Book USA Names Marshall Chief Media Officer
Yellow Book USA, a national yellow pages and online local search company based in Uniondale, NY, has named Patrick Marshall chief new media officer....
Poll Finds Customer Reviews and Ratings Boost Brand Trust
Consumers put more trust in brand products when customer ratings and reviews are available online, according to survey findings from the online media technology firms Bazaarvoice and Vizu Corp. ...
Wal-Mart Spreads User Reviews but Stops Potter News
Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store. ...
Google May Bid on Wireless Spectrum
Google said on Friday that it would take part in an upcoming auction of wireless spectrum airwaves, provided the Federal Communications Commission takes steps to open the wireless market to other than the carrier players. ...
Local.com Buys PremierGuide
Local search white labeler Local.com said on Friday it has acquired the outstanding shares of PremierGuide for about $2 million in cash. ...
Scripps Adds CGM Recipes to Web Portfolio
Food Network owner Scripps Networks has acquired Recipezaar, a Web site featuring consumer-generated recipes and other food community content. ...
Google Posts Strong Ad Earnings in Q2
Google reported yesterday that Q2 revenue, almost entirely from search ads, rose 58% over the same period last year to reach $3.87 billion. ...
After Semel, a Wait-and-See Q2 for Yahoo!
Almost exactly one month after Yahoo! replaced former CEO and president Terry Semel with co-founder Jerry Yang and former chief financial officer Sue Decker, the search engine/ Web portal posted quarterly financial results that seemed to suggest why the change was necessary. ...
Amazon.com's Grocery, Shoe and Handbag Sites Retain Ad Agency Fly
Amazon.com has tabbed Fly, a Manhattan-based advertising agency formerly known as RowenWarren, to develop interactive campaigns for its grocery and Endless.com, its shoe and handbag Web site, as well as Unbox, one if its digital categories. ...
Stop The Presses: Google Tops Among Search Engines in June
Google held the top spot in comScore's listing of search engine activity during June. The company's sites racked up 49.5% of all queries -- roughly 4 billion of the 8 total searches made within the U.S. ...
Google Faces Australian Suit for AdWords Practices
Google is being sued by an Australian competition watchdog agency for allegedly deceiving users over the question of paid links that look like organic search results. ...
Yahoo! Completes Right Media Buyout
Search engine Yahoo! has closed its nearly $700 million acquisition of online ad exchange Right Media, the company announced late last week. ...
Glam Media Appoints Sales VP
Karin Marke, formerly vice president of sales for social network MySpace at Fox Interactive, will step into the newly created position of western region sales VP at Glam Media, a network of Web sites aimed at women....
European Online Spending to Top $22 Billion by 2012: Forrester
European spending on online marketing will double in the next five years, from around 7.5 billion euros ($10.3 billion) in 2006 to more than 16 billion euros ($22.1 billion) in 2012, according to Forrester Research Inc....
MediaBank Acquires BlackFoot
MediaBank LLC, an online advertising services company, has acquired BlackFoot, a digital campaign analysis provider. ...
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