Bare Escentuals Taps Karen Barner for D-to-C Marketing Position
Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position. ...
Shoppers Taking Longer to Convert: ScanAlert
Online shoppers are taking an average of 34 hours to complete purchases after their first visit to a Web site, according to a recent study by ScanAlert. This is an increase of more than half a day, the online security auditor reports....
Web Marketer Ditches Shopping Cart to Take Orders by Phone
Radiator.com reported its conversion rate for Web site visitors to buyers has increased to 35% to 40% since it added a click-to-call feature to its online chat customer service. Its online customer conversion rate previously ranged from 1% to 2%. ...
Microsoft, Google Acquisitions Move Ahead
Both Microsoft and Google have advanced in the regulatory reviews of their respective announced acquisitions -- albeit on different shores. ...
MSN AdCenter Adds Quality Reports
Microsoft will make click quality reports available to advertisers on its adCenter pay-per-click platform, the company announced last week. ...
Amazon To Open Fulfillment Center in Phoenix
Amazon.com Inc. plans to open a new fulfillment center in Phoenix, AZ during third quarter 2007. The new facility will employ upward of 300 people year-round, with holiday capacity expanding by 1,000-1,300 temporary workers. ...
Search Marketing Technology Patent Awarded to Local.com
Local.com Corp., Irvine, CA, has received a U.S. patent for its 411 local search engine technology used for pay-per-click and pay-per-call advertising ...
Survey Finds Limited Marketing Impact From Social Web Sites
Social networking and community network Web sites like MySpace.com drive 12% of online shoppers to purchase more than they planned, according survey findings released in a report from JupiterResearch....
AOL Gets into Coupon Marketing
AOL will launch an online coupon program that will let users get rebates from selected retailers. ...
People in the News
LinkedIn Hires Yahoo! Marketer as Vice President Professional-focused social network LinkedIn has named Patrick Crane, vice president of marketing for Yahoo!'s network division, to be its vice president in charge of marketing...
American Blogstand
A pilot program in which news was turned into song became the second most popular video feature on Boston.com last month....
East Side, West Side, Online
Earlier this year, NY Skyride was looking for a way to convey its high-tech pizzazz to Web visitors. It had to be snazzy and engaging: Competition for the Big Apple tourist dollar is tight, and NY Skyride, a 12-minute Imax tour of the city's landmarks housed on the second floor of the Empire State Building, faced a unique challenge....
In the Zone, Online or Off
AutoZone Inc.'s new product look-up system for driving in-store sales will soon be tried on its Web site. The $6 billion company, which sells auto parts and accessories, has two customer segments: do-it-yourselfers and professional technicians. But it faced a challenge: How to make sure it had the exact parts customers needed....
Blog Commandments
In this excerpt from “The New Influencers: A Marketer's Guide to the New Social Media” (Quill Driver Books; www.newinfluencers.com) author Paul Gillin shares some thoughts on blogging etiquette....
The Latest Scoop
Talk about your dual personalities. Ben & Jerry's is a super-premium-quality product with an offbeat, fun, irreverent brand. The two concepts don't always...
Short and Sweet
We'd like to give a quick cheer to the Webby Awards, which held its 11th annual presentation last month with a rule we think should be standard: five-word acceptance speeches....
Feeding the Kitty
Every creature has its phobias. To many cats, water is anathema. Some dogs abhor the sound of the vacuum cleaner. And then there are consumers who fear using a credit card to shop online....
Tuff Luck
Those in direct marketing know Frenzy by another name, Tom McCulloh, senior account manager with healthcare database firm SK&A Information Services. But aficionados of late '70s/early '80s punk know him as the lead singer of the band Tuff Darts....
E-Dialog Taps Hughes as Senior Strategist
E-Dialog, an online marketing services firm, has hired Arthur Middleton Hughes, founder of The Database Marketing Institute Ltd., as a senior strategist who will work with clients on direct marketing best practices and customer retention strategies....
Publicis Teams With Dassault on 3D Venture
Publicis Groupe, the French advertising conglomerate, has signed a memorandum of understanding with Dassault Systemes to create 3dswym, a global joint venture in the field of Web-based 3D....
Something4 Acquires Netcallidus Ltd.
Something4 has acquired Netcallidus Ltd., an online marketing services company. Terms were not disclosed....
SEMDirector, comScore Pair up for Search Share Analysis
Web traffic measurement firm comScore is partnering with search reporting automation firm SEMDirector in a joint marketing initiative, the two companies announced. ...
New Products and Services
IdentityTruth.com: a new Web site designed to help consumers safeguard their privacy and identities--IdentityTruth.com, Waltham, MA....
Yahoo! Puts Search, Display Sales under One Title
Yahoo said yesterday it will merge its search and display advertising sales teams in the U.S. in an effort to streamline media buys for customers who want to advertise in a variety of formats, from search and graphical ads to videos. ...
EBay's Back on Google but Looking to Make Cuts
Pay-per-click ads from eBay are back on Google search results pages after an absence of more than a week. But the online auction site says it is considering making a "significant" reduction in the ads it runs on Google....
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