EU Will Look at Privacy Records of Many Search Engines
The European Union will take a look at the privacy policies of many big Internet search engines, not just Google. ...
Blinkx Launches Contextual Video Ads
Video search engine blinkx will launch a video ad targeting platform later this summer designed to match TV-style ads to Web content. ...
Strong Online Holiday Shopping Seen in 2007
Online holiday shopping this year is expected to be strong with 84% of survey respondents planning to spend as much as or more online than they did during the 2006 season, according to Advertising.com. ...
Short Cuts
KeyBank has selected Omniture to measure the effectiveness of their online campaigns...
Site Markets Sacred Jewelry Via SEO, EBooks
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche—religious jewelry....
Site Offers Toys to Challenge and Educate Children
After 10 years in the corporate world, Michael Chick wanted out. He and his wife Susan put their heads together and decided to go into business for themselves, launching eggheadkids.com, a Web site offering toys to help children develop their brains while they're having fun....
Yahoo! Replaces CEO Semel with Co-founder Yang
Less than a week after a Yahoo! shareholder meeting blamed CEO Terry Semel for failing to keep the perennial second-ranked Web portal/ search engine abreast of Google, Semel has stepped aside and will let Yahoo! cofounder Jerry Yang take over the company's leadership. ...
Live From DMDNY: John Greco's Process Thinking
Whatever you do, don't call direct marketing an industry around DMA president John Greco. "It's a process, in which we interactively engage with buyers, collect information and improve experience," he said during a welcoming speech at the Direct Marketing Days New York conference. ...
Live From DMDNY: An Uncomfortable Conversation
Direct marketers are facing a dialog that may cause them to squirm in their seats. With the rise of social networks, they are increasingly having to listen to, and cede control of their messaging to, consumers. ...
Pet Food Direct Receives $10 Million to Finance Expansion
Pet Food Direct Inc. has received an infusion of $10 million in investment capital from LLR Partners Inc., a private equity investment firm based in Philadelphia. The money has been designated to finance growth initiatives for the online direct marketer. ...
JupiterResearch Predicts Online Ad Shift to Behavioral Targeting
The latest online advertising projections from JupiterResearch predict total online advertising spending will grow to just shy of $20 billion by the end of this year and increase to $35.4 billion by 2012. ...
Checkout Party Costs Google in eBay Ads
A ploy to promote Google's Checkout automated payment system has led auction Web site eBay to pull its Google search advertising, depriving Google of its largest single AdWords client. ...
FTC Checking Microsoft, Yahoo! Acquisitions
The Federal Trade Commission is conducting a review of Microsoft's $6.1 billion proposed bid for interactive agency aQuantive, according to press reports. Yahoo's $680 million offer to acquire the 80% of ad exchange Right Media that it does not already own will also come under FTC review....
Video Ad Growth Will Outpace Search by 2011: IDC
Search marketing will continue to attract growing ad budgets from now until 2011, but its share of total online ad spending will slowly decline during that time from 40% in 2006 to 32% in 2011 due to the rise of Internet video advertising, according to a report from research firm International Data Corp. ...
Pepperjam Taps DoubleClick for Ad Serving
Pepperjam, an Internet marketing agency, has selected DoubleClick Inc. to provide digital advertising and marketing services. ...
Short Cuts
Precise Leads Inc. has launched a new Web site (www.preciseleads.com) to help insurance agents generate leads online. ...
Painting Reproduction Site Sees SEO as Key to Growth
Fuhrmann co-founded Ownapainting.com, a Web site that offers hand painted reproductions of famous paintings for as little as $120 apiece....
Cigar Site Seeks to Develop B-to-B Customers
Online entrepreneur Scott Hall found a new venture to acquire eight weeks ago, at an unlikely source: online classified ad service craigslist.com. The business he purchased is MyCigarLabels.com, which markets not the stogies themselves but personalized cigar labels. ...
Live from Internet Retailer 2007: Wal-Mart Closes the Online/Offline Loop
Attendees at this year's Internet Retailer 2007 meeting in San Jose CA got some tips from the top of the retail heap on ways to let their Web sites help their multichannel merchandising efforts from Brian Osborne, vice president of marketing for Walmart.com. ...
Sabre Acquires E-site Marketing
Travel industry services firm Sabre Holdings has acquired E-site Marketing, an online business offerings firm that serves the hospitality market. Terms of the acquisition were not disclosed. ...
Google, Salesforce.com Jointly Market Offerings
Google and Salesforce.com, a customer relationship technology firm, have linked up to combine search engine results with prospect management technology....
LinkShare Acquires Firm to Expand Lead Generation Offerings
LinkShare Corp. has acquired the online lead generation services firm Traffic Strategies.com. Terms were not disclosed. ...
Lillian Vernon Lets Customers Write Product Reviews on Web Site
Lillian Vernon Corp. plans to feature online customer reviews of product purchases on its Web site, as part of a broader effort to increase sales, customer loyalty and referrals from Internet search engines. ...
Google Acquires RSS Platform with FeedBurner Buy
Google announced Friday that it will acquire FeedBurner, a company that distributes both content and advertising to blogs and other media Web sites....
QVC, Netflix Top List of Customer E-Satisfiers
Movie rental site Netflix and home shopping portal QVC.com are, along with perennial winner Amazon.com, the current kings of online customer satisfaction, according to the ForeSee Results Top 100 Online Retail Satisfaction Index....
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