Innovation Interactive Completes Buyout from Parent
nnovation Interactive, the digital marketing company that owns such online service agencies agencies as search marketing firm 360i and media management platform SearchIgnite, announced today that it has completed a buyout from its parent company, Livedoor Japan. ...
Message From Jupiter
It'll happen any minute that big surge of online shoppers we've all been waiting for. Right? Not so fast. Growth has flattened out, and there simply won't...
Some Do.com, Some Don't.com
A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly — and almost half could care less...
Soft Cell
Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers....
Skirting the Issue
Craig Cochrane knew he wanted to break into electronic retailing. Armed with an MBA from the University of Southern California and several years in network and digital television production, he just needed the right concept....
Beyond Page Views
Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page....
Of Monkeys and Men
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees....
More Search Marketers Keeping an Eye on ROI: Study
Almost nine in ten search marketers monitor return on investment from their campaigns, according to a study released today by search marketing firm iProspect....
Merkle Hires Four Interactive Excecutives
Merkle has named four new executives in its interactive services group in its Denver office. ...
Agency.com Appoints Warren President of SF Office
Agency.com has appointed Jordan Warren president of its San Francisco office. ...
FTC Reported Checking GoogleClick's Antitrust Cred
The Federal Trade Commission will reportedly check the antitrust impact of Google's intended $3.1 billion purchase of ad management firm DoubleClick. ...
Real Estate Search Engine Completes Funding Round
Real estate search engine Trulia announced it has secured $10 million in third-round funding from a group led by Sequoia Capital and including previous venture investors Accel Partners and Fayez Sarofim & Co....
Staples Acquires American Identity
Staples Inc. has acquired American Identity Inc., a promotional products company, for an undisclosed sum. ...
Web site for Giftware Seeks Exposure Via Blogs
Trunkt.org, a collective of small giftware designers, is hoping a new blog-based advertising campaign will draw attention from the wholesale buyers it's trying to attract. ...
Custom Gift Site Targets the Hispanic Market
A few years ago, former New York cab driver and postal worker Ricardo John a decided he wanted to go into business for himself. The idea of selling online—especially to Hispanic people—looked promising. ...
Short Cuts
Spiegel Brands Inc.'s two leading brands, Spiegel and Newport News, have joined online multi-merchant marketplace Shop.com. The addition of the two brands boosts Shop.com's women's apparel and accessories offerings....
FTC Investigating ValueClick's Lead-Gen Activities
Interactive ad company ValueClick confirmed that it is under investigation by the Federal Trade Commission for possible violations related to its lead-generation activities. ...
Live From ACCM: Jupiter Says Online Penetration is Maxing Out
It's happening any minute -- that big surge of online shoppers we've all been waiting for. Right? Not so fast. ...
Microsoft Pays Big Money for aQuantive
Microsoft announced Friday that it will join the online ad stampede by purchasing aQuantive for $6 billion in cash, the largest acquisition in the company's history. ...
Fair Isaac Prelim Report: 15% of Billed Clicks Could Be Bogus
Fair Isaac Corp., the company that detects credit fraud for financial institutions, announced Friday that preliminary findings from its study of click fraud in pay-per-click advertising suggest that bogus clicks can reach 10% to 15% of billed traffic. ...
Poll Finds Credit Card Security Fears Inhibit Online Sales
Consumers would shop more online if more alternatives to paying by credit card were available, such as being billed by telephone or Internet service providers, according to the 2007 Annual Javelin Consumer Payment Poll. ...
24/7 Confirms Sale Is a Possibility
Online marketing firm 24/7 Real Media last week confirmed earlier reports that it may be for sale. ...
One in 10 Web Pages Could Carry Spyware: Google
Research by search giant Google has suggested that one in 10 Web pages is capable of activating malicious code and 16% may contain code that could infect a user's PC. And they're being aided in the spread of that malware by the demand-side pull of Web 2.0 content such as video and browser widgets. ...
An Internet First: Apparel Outsells Computer Hardware/Software Online
For the first time, apparel and footwear outsold computer hardware and software online in 2006, according to a report expected to be released today by Shop.org. ...
Court Date Set for Google AdWords Trial
A federal judge has set a date to begin jury selection in a trial that questions Google's right to sell trademarks as keywords for delivering pay-per-click search ads. ...
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