Local.com Posts Strong Growth in Local Search Ad Revenue
Local search engine Local.com reported first-quarter 2007 revenue of $4.9 million, an improvement of 55% over revenue for the same quarter last year and 35% revenue growth from Q4 2006...
Short Cuts
Caesars Palace has unveiled the Caesars Luxury Collection (caesarsluxurycollection.com) a Web site offering Pratesi linens, diamond earrings, Cartier fragrance and an extensive selection of Montblanc tobacconist accessories....
ScanAlert Sells Security, Consumer Trust --but Not Links!
Everyone’s interested in improving their search visibility, whether it’s raising the position of a pay-per-click ad or turning up higher in organic search results. But that drive for enhanced positioning can sometimes lead companies to overstate the effects their products and services can have on Web customers’ search performance. That seems to have been the case for ScanAlert, a Napa CA-based Internet security company that tests e-commerce sites for vulnerabilities and issues its Hacker Safe certification....
51% of Consumers Research Online, Buy Offline: Forrester
Slightly more than half of online U.S. consumers -- or 51% -- said they have researched a product online, and then bought it at a retail store, according to a study released this week by Forrester Research. ...
One-Third of U.S. Logs on a Lot, But Half Doesn't Care: Pew
According to a new survey by the Pew Internet & American Life Project, 31% of American adults get lots of use, productivity and satisfaction out of using Internet-connected technology (computers, mobile phones, personal digital assistants), while 20% use the technology grudgingly-- and almost half could care less....
About.com Buys Product Review Site
Online reference and content site About.com, a New York Times Co. property, announced that it has bought ConsumerSearch.com, a Web site that solicits and compiles reviews of consumer products....
Social Networking Web Site Inserts Ads in E-mail Correspondence
The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users' e-mail correspondence....
Acquisition Aids ValueClick Income Gains
ValueClick reported net income of $18.6 million for the first quarter, nearly doubling net income of $9.8 million last year....
Spyware Bills to Three-Peat before Congress
For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users' computers. ...
Neo@Ogilvy Teams Up With SEMDirector
Neo@Ogilvy">Neo@Ogilvy, the Ogilvy Group's digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world....
Calendars.com Optimizes Campaigns, Bids
For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really have just a few weeks out of the year to sell, and we need to be on top of our marketing.” ...
It’s All about the Landing Page, Baby
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize to drive search traffic, it took a leaf from that baby book and did some testing of its own....
Ready for Syndication Soon?
RSS may stand for “Really Simple Syndication” (among other, less descriptive things), but there’s still nothing simple about selling the automated Web feed processes to either Web publishers or advertisers. ...
Live From CADM: Nonprofits Should Get Social
Social networks like MySpace can be a great way for nonprofits to build a network of "friends" to mobilize for advocacy and fundraising efforts, according to Sue Zeiler, senior strategic consultant with Mindshare Interactive. ...
Making Book on Borders
Back in 2001, bookseller Borders Group opted to split its online presence. The company Web site let users check inventory and reserve books for pickup,...
Serious Games
According to game distributor RealNetworks, the sweet spot for in-game ads has turned out to be casual games those simple but engaging Tetris-like puzzles,...
Band on the Run
Online citizens around the world got together March 22 for a good cause and in the process gave an unsigned band a chance to race to the top of the iTunes...
Driving Force
Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market. ...
Moving Pictures That Move Product
When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two...
Simple, Sturdy and Stylish
Some direct marketers who deal with a variety of craftspersons might grumble that they don't always get e-mail replies to questions quickly enough. OnlineAmishFurniture.com...
Pharma DMers Are Web-Shy
Pharmaceutical marketers may see the Web as part of their marketing health, but many are cautious about integrating newer online tools, according to a recent survey by Medical Broadcasting Co. and CBI Research....
Price Check on Aisle 12
Say you want to buy a new blender. You go out to your local big-box retailer and spot something you like, at a reasonable price. But you wonder: Could...
Bank on It
Never mind convenience: Banks have solid fiscal reasons for urging customers not only to check balances and transfer funds online but to pay bills as well, according to a survey done for Forbes.com's e-mail newsletter....
Yahoo! to Buy Right Media Ad Exchange
Yahoo! said yesterday it will spend $680 million in cash and stock to acquire the whole of Right Media, an interactive display ad exchange that lets online marketers and Web publishers come together to set a price for Internet ad delivery....
Spyware Turns Up in Google Search Ads
Google last week cracked down on a number of pay-per-click ad accounts being used to send searchers to malware-infected Web sites set up to steal banking accounts and other personal data, the company revealed Friday. ...
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