Ask.com to Roll Contextual Ad Network
IAC/InterActive Corp., the company that operates the Ask.com search engine, will launch a contextual ad network to let advertisers place pay-per-click ads on the content pages of some of its Web properties, including Match.com, Ticketmaster, Evite and Citysearch. ...
Drugstore.com Cuts Losses in Quarter
Drugstore.com Inc., reported a net loss of $3.8 million for the first quarter, compared to a net loss of $5.3 million last year. ...
More Light, Less Heat on Click Fraud at SES
In past meetings of the Search Engine Strategies conferences, the session on click fraud has often resembled a steel-cage grudge match, with representatives from click-auditing firms and SEM agencies bantering with spokespeople for the major search engines. By comparison, the session at SES New York earlier this month was more like Wimbledon than the World Wrestling Federation. ...
AdGooRoo Makes You a Competitive Force
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio’s Arbitron or TV’s Nielsen ratings: something to indicate how well, or how poorly, your campaigns are being viewed—and how that performance stacks up to your rivals’ efforts. One service company has come up with what it considers a unique way to survey the competitive search landscape. ...
Amazon.com Sees Revenue, Income Boost in First Quarter
Amazon.com generated $3.02 billion in sales during first quarter 2007, up from $2.28 billion a year ago. The online retailer attributed $84 million of the gain to favorable foreign currency exchanges....
Rebel Digital Takes Aim at Ad Supported Music Web Sites
Two former executives from the music Web site SpiralFrog.com Robin Kent and Lance Ford have founded Digital Rebel, a new interactive services advertising agency with a mission to promote ad supported Web sites that offer music downloads....
First Privacy Complaint Filed against GoogleClick Deal
A consumer privacy watchdog has officially requested that the Federal Trade Commission investigate Google's planned acquisition of online ad firm DoubleClick and either impose protections on the collection and use of consumer data or block the sale....
Trademark Keyword Suit Will Go to Trial, Judge Rules
A U.S. judge has refused to dismiss a long-standing suit against Google's use of trademarked terms as keyword triggers for delivering pay-per-click ads in search results. ...
Audit Firm Finds Click Fraud on the Rise
A quarterly report by a company that audits pay-per-click advertising using a network of volunteer marketers reported last week that 14.8% of clicks across the search marketing industry were fraudulent in Q1 2007. ...
Google Q1 Exceeds Expectations Again
Internet search engine and ad network Google reported that first-quarter profits rose 69% over the same period last year -- a result that CEO Eric Schmidt said made the company "ecstatic."...
Experian to Buy Web Tracker Hitwise
Experian Group Ltd., the credit bureau and database marketing services firm, will acquire Web research agency Hitwise for $240 million. ...
Hachette to Acquire Jumpstart
Hachette Filipacchi Media U.S, publisher of Car and Driver, Road and Track and Cycle World magazines, will acquire Jumpstart Automotive Media, an online network focused on the automotive industry. ...
After GooTube, Another Big Payout for GoogleClick
Search power Google announced last Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago for about one third the price and then sold off portions of it....
No Earnings Joy Yet from Yahoo!’s Panama
Observers who were hoping for good news right away from Yahoo!’s Panama rollout were disappointed yesterday when the company reported that Q1 2007 profits were off 11% from the same time last year....
Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law
A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents....
Ashford Acquired by Luxi
Ashford.com, an e-commerce site that specializes in luxury items, including jewelry and watches, has been acquired by Luxi Group. Terms were not disclosed. ...
Google Again Leads Pack in March Searches
Americans conducted 7.3 billion search engine queries in March, up 6% from February and 14% from March 2006. Google again accounted for nearly half of all searches in March...
InfoSearch Offers Expanded Search Marketing Services
InfoSearch Media has introduced expanded search engine optimization (SEO) services for search-targeted text and video content. It has created a dedicated team to handle SEO consulting and implementation services....
Google to Buy DoubleClick in Bid to Dominate Display Ads
Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick from private equity firm Hellman & Friedman, which bought the company almost two years ago....
Opposition Rises to Utah "Do Not Bid" Trademark Registry
A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents. ...
Vitamin Marketer Uses SEO, Events and Message Boards
Back in 1999, Cincinnati entrepreneur Al Alexander ran the Paramount fitness center, where he also sold vitamins on the side. But he started receiving customer complaints that they could buy the products elsewhere for cheaper prices. ...
Craft Show Success Spawns Jewelry E-Business
After losing her position at a major telecommunications firm about seven years ago, Shirley Gordon turned to her hobby of making jewelry to help make ends meet. ...
Interpublic to Acquire Reprise Media
Interpublic will acquire Reprise Media Inc., a search engine marketing firm, for an undisclosed sum. ...
Search Marketing When Nobody’s Searching
What do you do if the product or service you’re trying to sell is so unique or unprecedented that people don’t know how to search for it? ...
Users Open Up to Pandora’s Music Search
Sometimes, search runs the risk of taking itself much too seriously. If you yearn to put some glide back into your online stride, it might be time to turn to Pandora, a music search site that basically wants to be your college roommate....
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