Martha Stewart Relaunches Web Site
Martha Stewart Living Omnimedia Inc. unveiled a new flagship Web site. The new outlet offers content from several of the company's magazines, as well as her television show. It also features a revamped search figure. ...
Direct Pet Inks Cross Promotion Deal with VetLocator.com
Direct Pet Health Holdings Inc. has signed a cross promotion agreement with VetLocator.com to share marketing lists and coordinate advertising and Web site traffic. ...
Restoration Hardware Will Focus on Catalog, Web Sales
Restoration Hardware will concentrate on driving direct sales from its catalogs and Web site and expects to get more than half its sales from those centers within three years. ...
AOL Makes Users Targetable with Google Ads
AOL and Google will announce today a deal to let advertisers place Google AdWords pay-per-click ads only on the AOL network. ...
Google Tests Voice-Recognition Phone Directory
Search engine Google announced Friday that it was opening to the U.S. public a test of a phone directory service that will let users find information on local businesses....
Inet Interactive Acquires Two Sites
Inet Interactive, a Web-based marketing company, has acquired two online directories from TechPad Agency LLC for an undisclosed sum. ...
Analytics a Top E- Marketing Challenge, Says Survey
Segmentation/personalization, inventory assortments and data/analytics were cited as the top three concerns this year for online merchants seeking to improve conversions and return on investment, according to a survey from the E-Tailing Group. ...
Online Travel Bookings to Reach $94 Billion in 2007
In 2007, U.S. online consumer travel sales (consisting of airline, hotel, rental car, cruise and vacation package reservations) will reach $94 billion, up 19% over last year, according to a new report from EMarketer....
Short Cuts
Russian online marketer Ozon (www.ozon.ru) has attracted $18 million in investment from the Index Ventures, Cisco Systems and Holtzbrinck Ventures which reportedly bought 30% of Internet-reshenia (Internet Decisions), the owner of Ozon....
Google Readies for Action
In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, because you couldn’t be sure those people were actively interested in your ad....
MyNewPlace Feels at Home in Online Rentals
Like everything else in the consumer universe, the search for a good apartment is getting more digitally rich with every passing moving day. One of the most innovative, MyNewPlace.com, came out of beta form almost a year ago, co-founded by current CEO John Helm and technology vice president Kenneth Cluff. ...
For Wedding Site, Enhanced Search Is Bliss
Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance....
BabyUniverse Reports $3.3 Million Net Loss for 2006
Internet direct marketer BabyUniverse Inc. has reported a net loss of $3.3 million for the fiscal year that ended Dec. 31, compared to a loss of $492,297 the previous fiscal year. ...
MIVA to Place Ads on Conde Nast U.K. Sites
Online ad network MIVA has won the pay-per-click content account for Conde Nast Interactive U.K., acing out pitches from Yahoo! and incumbent Google....
Web 2.0 Users Hold the Cards
Shopping for new Web 2.0 jargon? How about coined by investment bank Piper Jaffray to describe the convergence of communication and entertainment in social...
Web Video: DIY for the Little Guy
Maybe you're convinced that Web video is worth your company's marketing attention because YouTube drew more viewers than all the network TV Web sites...
Pod Goes the Con
Don't you hate it when you can't get to an important convention? Reed Exhibitions' new podcasting venture will bring the con to you year-round....
Theater Vet's New Role
Angela Mitchell always loved theater. She performed all sorts of roles over the years, learning firsthand about the anguish suffered not only by actors...
Three-Point Landing Pages
From search and display ads to e-mail campaigns, print ads, direct response TV and even direct mail, direct marketers are driving prospects to the Web...
Click the Vote
If the 2008 presidential candidates really want to reach voters, they'll focus their attention online. Sure, TV, radio and newspapers are still important....
Time Management
For a venture that's built around time, Calendars.com doesn't have much of it. It's an extremely seasonal business, says Hilarie Pozesky, president and...
CRAZY DUDES
It's impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden...
The Somewhat-More-Visible Search Engines
The great click fraud debate hasn’t gone away, but it has entered a new phase, thanks largely to new efforts by Google and Yahoo! to add some visibility into advertisers’ results and to the overall performance of their pay-per-click ad networks....
Checking the Weather in Panama
both Yahoo! and Google have announced initiatives this months that they say will give advertisers a better view of the true scope of click fraud on their networks. In Yahoo!’s case, that enhanced visibility may be all the more important because early returns suggest that the new Panama search marketing platform is a hit and might have a positive impact on company ad revenues. After all, when you’ve got an ad product that seems to be cleared for takeoff, you want to fill all the potholes on the runway. ...
Best Buy Acquires Broadband Service Provider Speakeasy
Electronics retailer Best Buy Co. Inc. has acquired Speakeasy Inc., a broadband voice, data and IT service provider....
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