Live from the DMI Co-op: Leaders Stress Numbers, E-Commerce and… Fun?
No, companies shouldn’t expect their employees to suddenly become torch-juggling jesters who do backflips as they bounce from meeting to meeting. But a certain amount of joie de vivre is necessary for productivity....
Aronin Tells DMI Co-op: Go Global
Let’s hope Kevin Aronin, founder and CEO of PlasmaNet Inc., handed out Prozac before giving a keynote speech at Direct Media Client Conference & Co-op. If he didn’t, his speech whirled a roomful of conference attendees from the depths of economic despair to the heights of opportunistic grandeur. According to his prepared remarks, Aronin started with a litany of U.S. economic woes familiar to anyone who has read a business section during the last few months. ...
Cox Enterprises To Acquire Adify
Cox Enterprises will acquire Adify Corp., a media company that specializes in vertical online advertising. Terms of the acquisition were not disclosed. ...
Colorado Governor Signs Anti-Spam Bill
Colorado Gov. Bill Ritter last week signed an anti-spam bill into law apparently aiming to give Internet service providers and the state’s attorney general a stronger weapon in the fight against spam while staying within the confines of the preemption provisions in the Can Spam Act of 2003. ...
Photo-Sharing Web Site Offers Co-Registration List Services
The A/M Direct division of Millard Group Inc. will be managing list co-registration, print insert media and other Internet media services for a new photo-sharing Web site scheduled for launch in June. ...
Online Retailer Agrees to Protect Consumer Data
An online seller of environmentally friendly clothing has agreed to clean up its act when protecting consumer data. Life Is Good Inc. signed a consent order with the Federal Trade Commission, and it was approved by the commission last week by a 4-0 vote after a 30-day comment period. ...
EBay Income Rises 22% in Quarter
EBay Inc. posted net income of $460 million for the first quarter, a 22% increase over $377 million in the prior year....
Consumers Sound Off On Online Shopping Frustrations: Survey
Nearly one quarter of consumers said purchased items having no resemblance to their image on the Internet as their biggest online shopping frustration. A similar amount indicated the inability to speak to a customer service representative at an online store to address any purchasing questions or concerns was their top headache....
Liquidity Acquires Geneva Group for $17 Million
Liquidity Services Inc., an online auction marketplace for wholesale, surplus and salvage goods, will acquire the Geneva Group for $17 million. ...
MediaWhiz Buys LeadROI’s Lead Management System
MediaWhiz, an online marketing company, has bought LeadROI's lead management system for an undisclosed sum....
TicketsNow Appoints Julia Vander Ploeg As Senior VP of Marketing
Online ticket marketplace TicketsNow has hired Julia Vander Ploeg to serve as senior VP of marketing. Vander Ploeg will lead TicketsNow's strategic business initiatives in the areas of direct and brand marketing, advertising, promotions and merchandising, public relations, CRM, search, and affiliate marketing....
Shop.org Projects Online Sales Will Rise 17% in 2008
Online sales excluding travel are expected to hit $204 billion in 2008, an increase of 17% over last year, according to a report released by trade group Shop.org. ...
European Agency Acquires Special Ops Media
Special Ops Media (SOM), an Internet media agency based in New York, has been acquired by the global marketing and technology agency LBI International AB of Stockholm, Sweden. Terms have not been disclosed. ...
Britain Imposes Internet Media Regulations
Big changes are afoot concerning advertising and marketing regulations in the United Kingdom, including some associated with e-mail, blogs and social networking Web sites....
Google Laying Off 300 at DoubleClick, Selling Performics
Google is laying off about 300 DoubleClick employees and is selling its Performics’ search-engine marketing business, it was announced Thursday....
Engauge Acquires Spunlogic
Engauge, a digital marketing agency formed by Halyard Capital and direct marketing veteran Stan Rapp, has acquired Spunlogic, an online marketing agency...
MarketTools Buys CustomerSat
MarketTools Inc., an online market research firm, has bought CustomerSat, a provider of enterprise feedback management, for an undisclosed sum....
Engage 'Em
Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they're...
Social Strategizing
If everyone was going to jump off a bridge, would you? No? Really? Then why do you have a blog? Many DMers are leaping on the social marketing bandwagon...
Industrial Strength
ThomasNet revamped its business plan by giving the people what they wanted — and what they wanted was less paper....
Online Newspaper Ad Spending Soars, Print Plunges: NAA
Online advertising at newspaper Web sites rose 18.8% to $3.2 billion in 2007, accounting for 7.5% of all newspaper ad spending last year, compared to 5.7% in 2006, the Newspaper Association of America announced Friday....
Epsilon Changes Agency Name to Purple@Epsilon
Marketing and database services firm Epsilon is expected to announce today it has changed its interactive and direct agency services unit’s name to Purple@Epilson....
Wealthy Donors Favor Internet, Study Says
Major donors to charities tend to favor using the Internet, according to a new study from Convio. ...
Naturally Scientific Taps Commerce Planet
Naturally Scientific, Inc., manufacturer of health supplements, has selected Commerce Planet to operate its commercial Web sites, e-online sales and direct marketing for its Ironman Nutrition product line for up to five years....
Catalogs, Online Stores Get Small Slice of Easter Pie
It appears Wal-Mart owns Easter. Of the 79% of Americans who celebrate the holiday, 58.8% said they plan to make their Easter purchases in a discount store, according to a study released last week by the National Retail Federation. ...
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