Neiman Marcus Sues over Domain Names
Neiman Marcus Group has filed suit against two domain name companies for registering more than 40 Internet addresses that it says are too similar to the department store chain's trademarks....
Case against Google's PageRank Dismissed--Again
A U.S. District Court judge has dismissed a lawsuit that charged Google with giving favorable search rankings to companies that have a financial relationship with the search engine....
SEMPO Elects New Officers
The Search Engine Marketing Professional Organization (SEMPO) published the names of its elected officers for 2007 on Friday. ...
Q4 Loss Leads Borders Back to the Web
A substantial fourth-quarter loss led retail bookseller Borders Group yesterday to announce a major strategic shift, including a new concept store and a comprehensive e-commerce Web site. ...
Yahoo! Taps Executive to Oversee Click Quality
In an effort to provide more visibility into its click-fraud detection efforts, Yahoo! yesterday named corporate lawyer Reggie Davis to the newly-created post of vice president of marketplace quality. ...
Google Gets Into the Game with Adscape
A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape. ...
Congress Hears Testimony on Returning Anti-Spyware Bill
A Congressional subcommittee heard testimony from the direct marketing industry, interactive ad firms and consumer advocates last week as it considered whether to push for a bill protecting Web users from spyware or other privacy invasions online. ...
Web Video Ads to Grow This Year: Survey
More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network. ...
AOL Withdraws Bid for Swedish E-Marketer TradeDoubler
AOL LLC has withdrawn its offer to acquire Swedish online marketer TradeDoubler AB because it had not received enough shares of the company by the bid deadline of March 14. ...
Tuttle Catalog Hires Warp 9
The Tuttle Catalog, a sportswear marketer, has selected Warp 9 to perform online marketing services including search engine optimization, e-mail marketing strategy and execution, offline channel integration, and programs to push promote its items to such shopping portals as Froogle, Shopzilla and NexTag....
AdMarketplace Taps Think Partnership
AdMarketplace, a cost-per-click advertising network, has chosen Think Partnership's ValidClick technology to perform third-party click fraud validation on clicks generated through its system. ...
EToys Direct Acquires BabyUniverse
EToys Direct, Inc., an online toy marketer, has acquired BabyUniverse Inc., an online marketer of baby items, for an undisclosed amount of stock. ...
Short Cuts
Traffix Inc., an online marketing services provider, has made a long term license agreement for the Madacy Entertainment catalog of digital master recordings which includes certain exclusive rights for its own Internet-based direct marketing functions....
Internet Growth Leads Ad Spend Jump: TNS Media
Ad expenditures jumped from $143.8 million in 2005 to $149.6 million in 2006 -- a 4.1% gain, according to TNS Media Intelligence. ...
Lillian Vernon Picks PM Digital As Exclusive Search Engine Service Provider
Lillian Vernon Corp. has named PM Digital as its exclusive provider of search engine marketing and datafeed marketing services. Terms of the contract were not released. ...
AOL Allies with Gannett's Online Media Services Subsidiary
America Online has formed a two-year strategic alliance with PointRoll, an online media services subsidiary of the newspaper giant Gannett Co. ...
Interactive TV Advertising to Target Newlyweds
Wi-Fi TV Inc. plans to sell targeted video advertising and online banner ads when it launches InternetWeddingTV.com on May 1. Newlyweds will be able to upload videos and photos for free on this network of interactive TV stations. ...
Health Benefits Direct to Sell Insurance for Aetna
Aetna Inc. has become the latest insurance company to join Health Benefits Direct Corp.'s insurance Web site portal. ...
Online Marketing Efforts Expanded at Bayler Boats
Bayler Boats said it has tripled its budget for paid search engine marketing, banner ads and other online advertising being handled by the MarketSmart Advertising agency. ...
Bean Web Site Outsells Catalog in 2006
Privately-held apparel retailer and catalog seller L.L. Bean revealed last week that its Web site outstripped its stores and catalog in sales revenue in 2006. ...
Yellow Pages, Local Search Grow to $39 Billion in 2011: Forecast
Ad revenues from print Yellow Pages, Internet Yellow pages (IYP) and local search will reach $38.9 billion globally in 2011, a 4.9% annual increase from the $30.6 billion spent in 2006, according to a report from The Kelsey Group. ...
247MGI Acquires Infomercial Producer
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials....
SCM Group Taps Medium Blue Search Engine Marketing
SCM Group Inc., a woodworking machinery manufacturer, has selected Medium Blue Search Engine Marketing to beef up it online marketing efforts. ...
Building the Online Sales Lot
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor....
House Shoppers Turn to Web to Locate, Locate, Locate
Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer’s angle and offers some jeopardy to the established ways that real estate agencies have conducted their business. While both large and local real estate brokerages have been fairly quick to bring their businesses online, their Web sites can often be less than helpful to searchers looking for shelter....
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