Adify Puts Publishers, Marketers in the Driver’s Seat
Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million. Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network....
Avenue A|Razorfish Acquires Interactive Agency Duke
Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke's profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings....
Roofbuyer.com Taps Keith Cash Associates for Online Services
RoofBuyer.com, a small roofing company in the New York suburbs, Keith Cash Associates to provide online marketing services. ...
Citysearch Will Buy Insider Pages
Citysearch, the local Internet directory owned by IAC/InterActive Corp., confirmed that it will acquire Insider Pages, a Redwood City CA-based local search company featuring consumer reviews of products and services....
Ogilvy Unit Acquires Search Marketing Agency
The Ogilvy Group announced that its digital and direct media company Neo@Ogilvy has acquired Global Strategies International, a search marketing consultant. ...
Anglo-American
It doesn't matter which side of the pond they're on. The first stop for most consumers planning a trip is the Internet. That's why VisitBritain, the United...
Big Ideas for Microsites
Bill Hanekamp is a huge fan of small Web sites. Technically, they're called microsites small, self-contained Web destinations that are separate from a...
Direct Asks
No question Amazon.com. I know, it's a no-brainer, but they deserve the accolades. The site is well designed, easy to use, their product lines have expanded...
Good Morning, Class
Video may have killed the radio star, but it was a boon to the professor the Video Professor, that is. The direct marketer of instructional computer videos,...
Class Mobility
In mobile marketing, it's all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if...
Google's Parking Problems
My list of the ways Google is like my hometown of Chicago comes down to one item: They both have parking problems that are rooted in history and long overdue for a solution. And in both cases, conspiracy-minded observers see a plot to keep the revenue stream open....
Online Ad Spending to Slow
U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer. ...
A Gaggle of Google Updates
Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again....
Budgets, Branding and the State of Search
Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization. The figure represents a 62% increase over the $5.75 spent on search in 2005....
In Testing, Keep the Baby, Change the Bathwater
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize to drive search traffic, it took a leaf from that baby book and did some testing of its own....
Ross Named CEO of Sweepstakes.com
Internet Real Estate Group, LLC, Boston, has tapped Matthew S. Ross to serve as CEO of its affiliate company Sweepstakes.com. Sweepstakes.com is scheduled to re-launch this coming summer....
Yahoo Boosts Advertising Click Through Rates
Yahoo's search engine advertising click through rates have increased following the introduction of its new ranking model, according to study findings released by comScore Networks....
EFF Backs Google in Trademark Case
The Electronic Frontier Foundation, which has criticized some of Google's online policies, last week filed a court brief supporting the search engine's practice of allowing marketers to use rivals' trademarks as keywords to trigger paid ads....
Landmark Acquires Franchise.com
Landmark Communications has acquired Franchise.com for an undisclosed sum....
Google Gets Personal: Should You Care?
What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones? That nightmare scenario was raised pretty quickly by an announcement from Google in early February that it was finally ready to bring out of beta a unified platform for tailoring natural search results to users’ preferences by looking at their past search behaviors, among other criteria. ...
AdCenter Labs Wants to Lend You Its Tools
The “Web 2.0” moniker is pretty flexible in its connotations, but one thing it does seem to represent is an emphasis on collaboration and consumer participation in a site or service. If that’s true, then Microsoft has gone all Web 2.0 with the new set of tools it’s developing for Web advertisers at the adCenter Labs site. ...
Smoothing the Path for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it's not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience. ...
First Ad Apps Get Okay from TRUSTe
TRUSTe, the non-profit organization that certifies the security of Web portals and e-mail traffic, has issued its first list of ad-serving application downloads certified to play by the rules. ...
Trademark Case against Google May Be Dismissed
A U.S. judge said on Friday he will decide as early as next month whether to dismiss a four-year-old trademark abuse case brought against Google...
LookSmart Narrows Quarterly Loss
Online ad network and tech platform LookSmart reported a net earnings loss of under $14 million for 2006 on revenue of $48.8 million, an improvement from a loss of $17.8 million on $41.4 million revenue in fiscal 2005....
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