Making the Mobile Optimization Call
If Apple's iPhone can do for smart phones what its iPod did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. And according to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile....
Build a Better Valentine’s Day? It Takes Time
If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly early for online Valentine’s Day shoppers. ...
The Name Game
Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother's wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own....
Watch This
Publishers and other marketers looking to get their customers' and prospects' attention might want to put on a show — a video Webcast, to be specific....
E-mail Remains King Among the Techno-Savvy: Bluestreak
Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak....
Shipping Costs, Technology Spending Cut Amazon's Income
Amazon.com reported second quarter revenue of $2.1 billion, up from the $1.8 billion it generated in second quarter 2005. But the online retailer's operating income dropped from $104 million a year ago to $47 million, and its net income fell from $52 million to $22 million. ...
Jose Quintana Signs on as Click Tactics CFO
Click Tactics Inc., a multichannel marketing services provider, has tapped Jose Quintana to serve as chief financial officer....
Claria to Users: “Lose Our Adware”
In a step that seems unprecedented in the annals of online advertising, born-again pop-up provider Claria posted a recommendation on its Web site that users uninstall its GAIN ad-serving software from their browsers....
Live From Total Circulation 06: Yoga Journal Builds Sub List Online
Who said that only large magazines can build a strong online subscription business? Smaller publications can do it, too. Take the case of Yoga Journal, a niche periodical that appears seven times a year. ...
eCost Moves Headquarters to El Segundo
ECost.com, a discount retailer, has moved its headquarters from Torrance, CA to El Segundo, CA. The move signifies its continuing integration with parent company PFSweb Inc....
Live from Chicago: Rough Times ahead for Web-only Merchants
Multichannel retailers and established retail brands with a Web presence may have an edge over pure-play e-commerce merchants as the online marketplace develops, according to Safa Rashtchy, managing director of investment firm Piper Jaffray....
Live from Chicago: Total Web Re-design Boosts Spiegel Results
You’d be hard pressed to find a Web site more in need of an extreme makeover than that of women’s apparel marketer Spiegel in the earliest part of the 21st Century. And in fact, that’s exactly what the company did, and Spiegel Brands senior marketing vice president Tony Chivari shared that tale with attendees at the Internet Retailer 2006 conference in Chicago yesterday....
ValueClick COO Resigns, New President Appointed
Jeffrey A. Pullen has resigned as chief operating officer of online marketing firm ValueClick Inc., effective June 30. Separately, Tom A. Vadnais was named president of ValueClick U.S, effective immediately. Vadnais will report to chairman and CEO Jim Zarley....
VeriSign Opens New Office in India
VeriSign Inc., the online marketing services firm, has opened an office in in Koramangala, Bangalore, India....
Online Sales to Pass $200 Billion: Study
Online sales, which hit the $100 billion mark just three years ago, will pass $200 billion, according to a study from Shop.org and Forrester Research. In fact, total sales (including travel) are seen as reaching $211.4 billion. Sales excluding travel will hit $138 billion....
AOL Acquires Online Video Ad Firm Lightningcast
AOL LLC has acquired broadband video advertising firm Lightingcast Inc. of Washington DC. The deal closed on May 17. Terms were not disclosed. Lightningcast had been privately owned....
Live from the ACCM Show: Power Forum Panelists Predict "Extreme" Marketing
[Multichannel Merchant] What does the future hold for you? Get ready for extreme marketing, according to the participants in yesterday’s Power Forum brunch here at the Annual Conference for Catalog & Multichannel Merchants (ACCM)....
ValueClick Has Strong First Quarter, Raises Guidance
Online marketing firm ValueClick generated $117.3 million in revenue, more than double the $51.4 million it reported in first-quarter 2005. The company's net income rose from $8.7 million to $9.8 million during the same period. The quarter ended March 31....
Signature Advertising Acquires Mail and Fulfillment Firm
Signature Advertising, a Memphis-based agency, has acquired Streamline Direct Mail & Fulfillment, also of Memphis. The terms of the acquisition were not disclosed....
Ask.com on Course but HSN Suffers in IAC Q1
Search engine Ask.com balanced a decline in profits with growth in revenue and search queries in the first-quarter financial report issued by parent InterActiveCorp ...
Live from Ad:Tech San Francisco: Personal Profiles Key to Targeting
The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services. ...
Live from Ad:Tech San Francisco: Do More Than Translate Web Sites
U.S. marketers need to do more than translate the language used on Web pages to expand online marketing internationally. A good understanding of cultural differences and language nuances -- or a lack of understanding -- can make or break promotions exported from the U.S. ...
Live from the DMI Co-op: Electronic Marketing Moves Beyond E-Mail
The hottest electronic channels seem like a direct marketer’s dream: Rather than having customers and prospects chase marketing messages, cutting edge DM technology enables potential audiences to have DMers’ content delivered directly them. Even better, the delivery channels can be as stationary as a desktop computer, or as mobile as an iPod....
Technology and Fulfillment Expenses Damp Amazon’s First Quarter Income
Amazon.com’s sales jumped from $1.90 billion in first-quarter 2005 to $2.28 during the quarter just ended. But increases in technology and content and fulfillment expenses ate into its net income, which slipped from $78 million a year ago to $51 million in first-quarter 2006. ...
DMer Fires Back at NY AG Over Pop-Ups
A direct marketer accused of secretly installing millions of pop-up ad programs in a lawsuit announced by New York Attorney General Eliot Spitzer yesterday called the suit a “baseless attempt to rewrite the rules of the adware business.” According to Spitzer’s office, New York-based Direct Revenue LLC offered free computer applications, such as games, and failed to explain that spyware would accompany the download. ...
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