Shop.org Hires Joan Broughton as VP, Content and Education
Shop.org, the National Retail Foundation’s online arm, has hired Joan Broughton to serve as vice president of content and education. ...
Prudential Blends TV and Search
Prudential Financial scored a marketing touchdown during Super Bowl weekend with a branding effort combining television ads and search. A TV spot that...
Live From NEMOA: Choose Your Words Carefully
Do you put your pants on one leg at a time? Or do you wear trousers? Sure, on the surface the two words may mean the same thing. But to a reader, one is decidedly more upscale, regardless of how you wear them. Thursday at the New England Mail Order Association's spring conference, copy guru and Direct magazine columnist Herschell Gordon Lewis encouraged attendees to think carefully about their copy choices. ...
Shoppers Look Online but Buy Off, ComScore Says
If anyone still needs convincing that search has influence beyond the desktop, comScore Networks can supply the evidence: a report released yesterday showing that most customers who start by searching for products online wind up completing their purchases off the Internet....
Judge Will Okay Downsized Data Demand from Google
A U.S. federal judge says he will probably give the Department of Justice some of the search data it has asked for from Google, now that government attorneys have greatly reduced the scope of their request....
Live from New Orleans: Visitors and Vexation
Different museums, different problems. For the D-Day Museum, it’s the visitors. The building survived Hurricane Katrina. The exhibits were dry. But there were no visitors. The museum had to raise money to cover its operating expenses until the tourists returned to New Orleans. For the Ogden, it’s the locals. The building was fine. The exhibits were safe. But the locals weren’t drifting back. The museum had to raise awareness it was open without a postal system it could rely on to get the word out. ...
Live from New Orleans: The Academic View
Direct Newsline spoke with Raymond P. Fisk, professor and chair of the Department of Marketing & Logistics at the University of New Orleans’ College of Business Administration, to get a broader view on direct marketing in post-Hurricane Katrina New Orleans. ...
RedEnvelope Hires New CEO
RedEnvelope Inc. has tapped Ken Constable to serve as its president and CEO, effective immediately....
Oneupweb Elevates Its Search Game
Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising. ...
Traditional Retailers Poised to Overwhelm Pure-Plays: EMarketer
Offline retailers, once considered dinosaurs by so-called Internet pure plays, are threatening to overwhelm online-only retailers, according to a report released yesterday by research aggregator EMarketer....
Internet Advertising Group Names Smith
Internet Advertising Group, an online marketing services firm, has named Edward Smith as vice president of finance and operations. ...
Online Service Ratings Slip During Holiday Season
Customer satisfaction levels among the top 40 online retailers dropped during the holiday season just finished. According to a study of online shoppers, only one – Buy.com – saw its satisfaction level rise, while three others were rated the same as they were during Spring 2005, when the survey was first conducted....
Qwest Spam Policy Sparks Debate
Qwest landed in a bit of public-relations hot water Monday when it was revealed that its terms of service for high-speed Internet access include a threat to charge customers $5 per spam e-mail sent from their computers, whether they’re aware of the spamming or not....
Holiday Shopping Soars 30% in 2005; Toy Sales Plunge: Study
Online shoppers spent $30.1 billion during 2005 holiday season, up 30% from 2004, according to the eSpending Report from Goldman Sachs, Nielsen//NetRatings and Harris Interactive....
BabyUniverse to Open Fulfillment Center in Las Vegas
BabyUniverse Inc. plans to open a new 24,000-square-foot fulfillment center in Las Vegas in February to support sales generated from its Web sites BabyUniverse.com and DreamtimeBaby.com. ...
Amid Shop.org’s Hype, “Cyber Monday” Traffic Spikes
Traffic at online shopping sites was 15% higher on so-called “Cyber Monday” compared to Black Friday, according to a report from Nielsen//Netratings yesterday....
Web Sales Lead Direct Activity for Coldwater Creek
Coldwater Creek generated $12.4 million in net income during its third quarter, up from net income of $9.1 million in third quarter 2004. The Sandpoint, ID-based women’s apparel marketer’s revenue jumped from $150.5 million a year ago to $190.1 million...
IAB: 3rd Quarter Online Ad Spending Soars
Online ad spending for the third quarter of 2005 was a record $3.1 billion, a 33.9% increase over $2.3 billion spent on Internet ads in the third quarter of 2004...
Live from Ad:Tech: Blogs and the Art of Evangelist Management
You may not make the word “blogvertising” part of your permanent vocabulary, but many marketers are interested in the returns they can bank from the practice of putting ads onto blog sites......
Live from Ad:Tech: iProspect Launches Offline Conversion Tracking
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads....
eToys Upgrades Web Site
Online toy marketer eToys has added several features to its Web site (http://www.etoys.com). The changes range from new navigation features, which allow visitors to find gift suggestions by several criteria....
Bluelithium Launches UK Office
Bluelithium, an online ad-serving firm based in San Jose, CA, has opened a London office. The office marks the seventh location for the company: ...
Bass Pro Shops Uses Web Analytics to Boost Sales
Bass Pro Shops, an outdoor merchandise retailer, increased its cross-sales revenue by 50% when it personalized its recommended products. ...
Internet Among Retail Purchase Influences: Study
More than half of customers exiting consumer electronics stores said their purchases were influenced by Internet research, according to a stop-and-survey study....
Quaero Expands North Carolina, Boston Offices
Quaero has relocated to a new office in Charlotte, NC’s South End district. The move puts Quaero closer to Charlotte’s business hub....
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