Hit 'Em Where They Work
In today's budget-conscious environment, it's not surprising that Webinars are becoming increasingly popular as a sales lead-generation and corporate...
A More Effective Path
If someone had told the forefathers of direct marketing there would be a day when it will no longer be necessary to spend money to guess who might be...
Enterprise Goes Forth
When MobilePlanet, a mobile computing and wireless products reseller, launched MobilePlanet Enterprise its business-to-business endeavor (www.mobileplanet.biz)...
Meeting Your ROI Objectives
The wide range of payment models used for online advertising often causes a tremendous amount of confusion for advertisers trying to determine their return...
Sweeps Weeks
Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com)....
GADGETS For GIRLS
The sex product market has always been geared toward heavy-breathing guys. MyPleasure.com is different in that it targets women. It offers vibrators and...
Consumers Naive About Web Data
Consumers who go online at home are in the dark about how Web site operators use their personal data, and most are not very interested in the subject,...
Sales Boom for Iraqi Most Wanted Cards
In June, when American military officials captured Saddam Hussein's top aide, Abid Hamid Mahmoud al-Tikriti, the tabloid headlines blared that the U.S....
Direct.com: Beyond Data Collection
If the first step in online marketing's adaptation of traditional DM techniques was measurement, the next is a focus on return on investment. At Sony...
Date.com Moves Away From E-mail
Date.com is a victim of the fallout from spam. Once the primo prospecting method for the dating Web site, this year e-mail has been shoved behind other...
T-Mobile a Hit With TLC Campaign
T-Mobile achieved a 15% response lift over its previous campaigns with a multichannel effort featuring the band TLC. The objective of the campaign, which...
Who Kidnapped My Keyword?
Few Internet marketing techniques have been as widely adopted as search marketing and affiliate marketing. Web publishers are merging the two techniques...
Spam Attack
FEDERAL ANTI-SPAM LEGISLATION is becoming as plentiful as the millions of unsolicited bulk e-mails jamming inboxes every day. Since April, three bills...
Low net.marketing Turnout a Mixed Blessing
The net.marketing conference, thought earlier this year to be able to draw 1,000 people, hosted a mere 300 or so, according to attendees and exhibitors...
Overture Doubles Minimum Price for Keywords
Search engine marketing firm Overture Services Inc. doubled its price for new or renewed keywords last month from 5 cents to 10 cents. Marketers are outraged,...
New Hampshire Democrats Cry Foul
New Hampshire Democrats demanded last month that Election Day phone disruptions at several Democratic phone centers be investigated by the U.S. attorney...
It's Gonna Cost Ya
What does a list cost? In the e-mail arena, way too much, list marketers and mailers are grousing. And it's not because the base list price has changed...
Drugstore.com Does More With Less
Three loyalty efforts started by Drugstore.com last November have had a tonic effect on revenue. The online retailer's fourth quarter sales rose to $55...
Free Shipping Keeps on Giving
Free shipping is a technique that's kept on giving for some online marketers even after the holiday season. That's what Mondy Beller, the director of...
Holiday Cheer
Santa was good to the folks at DiscoveryStore.com over the holidays stuffing his sack with plenty of Night Vision Communicator Goggles, Remote Control...
Data Intelligence
Collecting and renting data from membership sites is a strong business, despite privacy, spam and ISP filtering, says Allan Levy, CEO of SilverCarrot,...
Ripe Opportunity
J. Ricky Arriola, president of direct marketing firm InktelDirect, spoke to DIRECT from his office in Miami Lakes, FL, about the growth of the Hispanic...
Ask Jeeves Cuts Banners
Ask Jeeves Inc. stopped selling banner ads on Jan. 1 to focus on targeted text-based ads. The Emeryville, CA search engine banned the banners to focus...
Noonan's Game Plan
DIRECT caught up with Kevin Noonan, the new executive director of the Association for Interactive Marketing, during his second day on the job in early...
Good Vibe
David Glaze, vice president of creative at Web design firm Genex in Culver City, CA, sets up Web sites for movie studios and automakers. He discusses...
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