Stonewall Kitchen Revamps Web Site 

Specialty foods cataloger/manufacturer Stonewall Kitchen relaunched its Web site last month in an effort to increase visitor-to-buyer conversion rates....

Plus-Size 

Susan Barone is building her Web business with a pristine attention to privacy. Each woman who presents her e-mail address at one of Barone's three plus-size...

Spam Stings 

Everyone knows spam is proliferating. After all, who doesn't have an e-mail from those enterprising Nigerian folks in their in-box, along with hundreds...

Techniques From the Trenches 

Jack Matarasso is manager of e-mail marketing at J. Crew. He talked about the apparel marketer's best practices from its New York headquarters. DIRECT:...

Online Game Is An Ice Breaker 

It makes sense that the National Hockey League's Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated...

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