Nearly One Third of U.K. E-Tailers Skirt Laws: Survey
Nearly a third of online marketers surveyed by the U.K. Office of Fair Trading are breaking laws designed to protect shoppers, said the agency....
Transcontinental Acquires ThinData
Transcontinental Inc. has acquired ThinData Inc., a Canadian online marketing services firm....
Google Clears Last Hurdle in DoubleClick Acquisition
Google Inc. finalized a $3.1 billion acquisition of DoubleClick, the online ad services firm, shortly after the acquisition was approved by the European Commission. ...
Searchme Launches Visual-Oriented Search Engine
Searchme, Inc. has launched a beta version of a new search engine. The new service, also called Searchme, delivers results as a browsable stack of "pages" -- pictures of actual web pages that users can check out before visiting them. ...
Psychotic Law Clowns in Utah at it Again
Just when you think Utah state legislators might have regained a smidgeon of sanity regarding Internet law, they prove you wrong … oh, so spectacularly wrong. First, the good news: The state’s legislators last week passed a set of amendments gutting Utah’s ill-conceived trademark protection law. Meanwhile, another wacky Internet law is poised to work its way through the overbearing, moralizing carnival funhouse that is Utah’s state legislature. ...
Spirit Airlines Launches Free Spirit Mall Loyalty Program
Spirit Airlines has teamed up with Mall Networks, a loyalty shopping program provider, to create the Free Spirit Mall. The new online program provides a portal through which Spirit Airlines members can partake of promotions, discounts and mileage rewards at more than 450 merchants....
Content Consumption No. 1 Online Activity: DMA
People spend the majority of their time online consuming content, according to a report recently published by the Direct Marketing Association....
Spot Runner Acquires Online Marketing Services Provider
Marketing technology firm Spot Runner has acquired Weblistic, an online marketing services provider that specializes in local businesses. ...
Amazon.com To Sell Wine In U.S.: Report
Online retailer Amazon.com is entering the highly regulated wine direct marketing business, according to a report in the Financial Times....
Divide and Conquer
When I talk to my Southern friends, my voices changes. I speak slower. I tone down my New York accent. I ditch the East Coast sarcasm. When I talk to...
What's Working, What's Not
With all the hype surrounding Web 2.0, skeptics might be quick to write it off. But I'm glad to report that some of these applications are already delivering real value for B-to-B marketers....
Swimming Upstream
Not sure whether to put in-stream ads in your online video content? Consider this: A recent survey by Burst Media found that 50.7% of respondents stop...
Traffic Report
As an online marketer, what keeps you up at night? For a lot of us it's the debate over whether to invest our limited promotional budget in search engine optimization or pay per click to achieve the highest ROI....
Run, Coffee Drinker, Run!
Dunkin' Donuts' online marketing is percolating this winter with the launch of a YouTube channel (www.youtube.com/dunkindonuts) and a loyalty program....
And They'll Tell Two Friends
As the old expression goes, it doesn't matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn't necessarily...
Sequoia Acquires MecoxLane for $80 Million
Sequoia China has bought the majority stake in online marketing firm MecoxLane for more than $80 million. ...
Delta Names Georgia Man Winner of Tickets for Life Sweeps
[PROMO Xtra] Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes...
The Knot Acquires Bump Media
The Knot Inc. has acquired The Bump Media Inc., publisher of The Bump local magazine and commercial Web site dedicated to pregnancy and first-time parents....
Network Solutions Targeted In Class Action Over Domain Name Sales
Florida resident Chris McElroy has launched a class action lawsuit against Network Solutions LLC and the Internet Corp. for Assigned Names and Numbers (ICANN), alleging Network Solutions “immediately registers for itself any domain name that consumers provide to Network Solutions in order to determine whether the domain name is available.”...
Kelsey Report: Interactive Advertising Leads Revenue Growth
Overall advertising revenues worldwide are projected to reach $707 billion by 2012, with much of the growth coming from interactive advertising formats, according to latest forecast from the Kelsey Group market research firm....
Adconion Raises $80 Million for Advertising Network
Adconion Media Group, based in Toronto, has raised $80 million in capital from European venture capital firms to expand its online advertising network in North America and Asia. ...
Internet Media Training Firms Join Forces
The Laredo Group plans to expand its interactive media training programs, following its acquisition of LearningCraft LLC. Terms for the acquisition were not disclosed....
Search Engines Must Comply with EU Privacy Rules, Regulators Say
Search engines must comply with European privacy regulations even if they aren’t based there, a group of regulators said last week....
Performance Products Taps I-Com International
Performance Products Ltd., has hired I-Com International to provide search engine optimization and pay-per-click advertising to promote its new mobile satellite navigation system. ...
Banner Ad Clickers Not Like Other Web Users: Study
That lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study....
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