BT Acquires Online Service Firm Fresca Ltd.
BT has acquired Fresca Ltd., a U.K. online marketing services firm. ...
Online DM Spending Up, Offline Down: Survey
Marketers intent on following the money need look no further than their computer screens. According to a new survey from marketing service and software provider Alterian, 45% of DMers spent at least $500,000 in 2007 for online efforts, compared with just over one-third in 2006. ...
AOL Acquires Ad Serving Network buy.at
AOL has acquired buy.at, an online advertising network service provider. Terms of the acquisition were not disclosed. ...
Correction
An item about ReachLocal (Direct Newsline, Jan. 31) contained some misstatements. The Woodland Hills, CA-based agency offers technology that small businesses can use to reach consumers who are searching the Internet for products and services in their local areas....
Stupid Catalog Watch: You Don’t Have a What?
So guess what Make Life Easier doesn’t have: An e-commerce enabled Web site. Yes, the cataloger has a Web site, but customers—or should I say, would-be customers—can neither browse products nor place orders on it. No kidding....
Medical Association Plans Lead Generation Campaign
The Medical Group Management Association (MGMA) has retained the interactive marketing agency 90octane to develop a lead generation campaign. ...
E-Buyers Use Multiple Web Portals: Jupiter
Companies most likely to succeed at online retailing are those that make the best use of affiliate networks, search engine marketing, lead generation and ad networks, according to a survey from JupiterResearch. ...
Reach Local Opens Office in Florida
The digital advertising agency Reach Local Inc. has opened offices in Tampa, FL, offering search engine marketing and other Internet media services in the Sunshine State. ...
Deal or No Deal
Wikidealz.com launched recently with the hope of bridging the social networking and online shopping worlds. The site's been in the works for about six...
Engaging Consumers
In the past, most direct marketers followed the axiom Keep it simple, stupid. These days progressive DMers offer consumers a breathtaking array of options...
Power to the People
In 1998 the dot-com boom was coming on fast, and it seemed the Web would provide marketers with unimaginable precision, power and reach. But 10 years...
They're Nuts
If your favorite television show got canceled, what would you do? See what else was on? Write a letter of protest? Fans of CBS' went nuts. Or rather,...
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Red Zone
Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its jazz, swing and blues format. The station debuted...
Amazon Acquires Audible Inc. for $300 Million
Amazon.com, Inc. will acquire Audible Inc., an online marketer of digital audio books, newspapers and magazines, for $300 million. The deal is expected to close by the second quarter....
Cornerworld to Buy Sway Inc. for $30 Million
Cornerworld Corp. has signed a letter of intent to purchase Sway Inc., an online social community marketing services firm, for $30 million in cash and stock. ...
Yahoo Axes 1,000, Posts 23% Loss
Yahoo will lay off 1,000 employees, or about 7% of its staff of 14,300, as part of a company realignment, after reporting that its fourth quarter profit was down 23%, according to wire service reports....
Plenty of Upside to Maturing Online Retail Market: Forrester
Non-travel online retail sales in the U.S. reached $175 billion in 2007, according to a new study from Forrester Research. While the growth rate is not as significant as in years past -- reflecting a maturing channel -- non-travel online sales should hit $335 billion by 2012. ...
Yahoo Net Income Drops As Layoffs Are Imminent
Yahoo's fourth-quarter net income fell from $269 million a year ago to $206 million during the quarter just ended, while its revenue rose from $1.7 billion to $1.83 billion during the same period. ...
Zazzle Acquires Goodstorm
Zazzle, an online marketer, has acquired GoodStorm, a provider of e-commerce services for social causes and nonprofits. ...
DMA Blasts NY Governor's Tax Proposal
The Direct Marketing Association has blasted New York Governor Eliot Spitzer's proposals to start collecting state sales taxes from out-of-state marketers whose connection with the state is no more than a link on their Web sites. ...
Whitman Exits CEO Role at EBay
Meg Whitman is stepping down as president/CEO of EBay, effective March 31. ...
Art Technology Group to Buy CleverSet for $11 Million
Art Technology Group Inc. will purchase CleverSet for about $11 million. ...
Old-Fashioned DM Haunts, Helps Ron Paul Campaign
Though Ron Paul's campaign has certainly demonstrated online fundraising prowess, good old-fashioned direct mail has played a highly unusual role in it, as well -- at times both bad and good for the Republican presidential candidate. ...
Online Shopping in U.K. Grows 54%
Online shopping in the U.K. totaled 46.6 billion pounds ($91.2 billion) last year, up 54% over 30.2 billion pounds ($59.1 billion) in 2006, according to the Internet Marketing in Retail (IMRG) Capgemini E-Retail Sales Index....
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