Sears Pushes Holiday Campaign Via the Internet, Sweepstakes
[PROMO Xtra] Sears is tapping into shoppers' love of the Internet and other technologies to back this year's holiday-themed campaign. ...
Lawmakers Call for Hearings on DoubleClick-Google Merger
A dozen Republican lawmakers in the U.S. House of Representatives are calling for congressional hearings to be held on the proposed acquisition of online advertising concern DoubleClick by search giant Google. ...
AOL to Acquire Quigo Technologies
AOL is buying Quigo Technologies Inc., an online advertising company that specializes in matching ads to specific portions of Web sites, according to wire service reports....
Online Marketer Set to Try Offline Tactic Next Year
Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men's neckwear....
Slow-Growing Site Offers Connectivity Equipment
In 1997, Tony Casazza, president of Atcom Services Inc. -- a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems -- decided he wanted to become an online retailer in this budding industry. ...
Mercado SEO Feature Geared For Online Catalogs
Mercado Software has debuted a new search engine optimization module aimed at highlighting merchandise from online retailers. ...
Advertisers Under-use Optimization Technology: Jupiter
While many online advertisers employ simple search optimization techniques, a number of effective strategies are being ignored, according to JupiterResearch. ...
MySpace Expands Selections for Targeting Ads
MySpace has introduced more than 100 additional selectable interest categories for targeting online advertising to individuals who use this social networking Web site....
HotChalk Ad Network Targets Parents and Teachers
HotChalk Inc. has launched an online advertising network of more than 50 Web sites for targeting the education marketplace, including teachers and parents....
ValueClick Study: Ad Networks Outperform Automotive Sites
Ad campaigns targeting a large network of Web sites generated higher click-through response than automotive specific Web sites -- for reaching prospective automobile buyers, according to survey findings released by ValueClick Inc....
ShopWiki Names Cumming CEO
ShopWiki (www.shopwiki.com), a shopping search engine, has named Rory Cumming chief executive officer. ...
Do You Do It?
A Bill Me Later/Ipsos Insight survey found that more than 12 million Americans admitted to shopping online while on work-related conference calls....
The Online Gate Is Open
Let's say you're a midsize company in an industry dominated by giants and you want to play with the big boys. They're big for a reason established brands,...
HAVE FAITH
Everybody wants to believe in something, and Church Initiative found the light online. The marketer of materials for crisis support groups is using the Web to promote its ministry and help its customers help each other....
How to Keep Your Edge
Here are six keys to staying competitive in search: Check your search positions often and use paid search to improve search performance. Optimize, optimize,...
Create a Community
These days there's a social networking Web site for just about every interest group from green living and activism (Care2) to dating and even flirting...
Fair Issac and Think Partnership Jointly Combat Click Fraud
Fair Issac Corp. and Think Partnership Inc. have formed a technology alliance to launch ValidClick AdExchange, for monitoring and pricing pay-per-click advertising to prevent fraud....
European Holiday Online Spending to Reach $71 Billion: Survey
Internet users in Europe will spend a projected 51 billion euros ($71 billion in U.S. currency) online during this holiday season this year, according to Forrester Research Inc. ...
WPP Acquires Blast Radius
WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed. ...
Microsoft Buys Into Facebook
Microsoft will take a $240 million (1.6%) equity stake in Facebook, the online social network, and will expand its existing advertising partnership with the company. ...
Crate and Barrel Taps Omniture
Crate and Barrel has chosen Omniture's SearchCenter software to increase the return on its advertising expenditures. ...
Redcats Taps Mercent to Boost Online Sales
Redcats USA has selected Mercent software to help expand its online sales. The budget was not disclosed....
Firm Solves the Mismatched Sock Problem
Monthlysocks.com (www.monthlysocks.com), markets men’s socks....
From Shows to SEO: Teacher Starts Jewelry Business
Karalee Designs (www.karaleedesigns.com) markets belt buckles, necklaces, rings, pet collars and other products ...
Amazon's Net Income Rises In Third Quarter
Amazon.com reported $80 million in net income during its third quarter, up from $19 million a year ago. The online retailer's net sales rose from $2.31 billion to $3.26 billion during the same period. The quarter ended Sept. 30. ...
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