Online Search Boosts CPGs Fortunes: Study
Consumers who use online search to look up packaged goods are more engaged with the products they find, and ultimately spend more, according to a new study. ...
Yahoo CMO Leaves for As-Yet Unnamed Consumer Brand
(Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June. ...
Travelzoo Names Max Rayner CIO
Travelzoo, an online travel deals firm, has named Max Rayner chief information officer, effective Nov. 5....
Hitwise Service Tracks Online Shopping Data
Hitwise Pty. Ltd. has launched a Web-based retail data center for tracking online shopping trends and data. ...
Viewpoint Acquires Springbok for $5.5 Million
Viewpoint Corp. has acquired Springbox, an Austin, TX-based interactive marketing firm for $5.5 million in cash and stock. ...
Interwoven to Acquire Optimost for $52 Million
Interwoven Inc., an online marketing services firm, will acquire Optimost, a developer of Web software and services, for $52 million. The transaction is expected to close in the fourth quarter....
Customer Acquisition Network Buys InterClick
Customer Acquisition Network Inc. an online advertising company, has acquired InterClick, an Internet advertising network. Terms were not disclosed....
EBay Posts Quarterly Loss
EBay Inc. posted a net loss of $935.6 million for the third quarter, compared to net income of $280.9 million in the prior year. ...
Creative Direction Buys Stake in Rezoom.com
Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market. ...
Quantcast Names Reeves CTO
Quantcast, an Internet ratings service, has named Damian Reeves, chief technical officer and Ron Bodkin chief software architect. ...
Operation Smile Taps Omniture
Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns. ...
24/7 Real Media Integrates Marketing With Chinese Search Engine
24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China's largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide. ...
Online Shopping Holds Greater Appeal for Social Network Site Visitors
Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc. ...
Interactive Spending to Reach $61 Billion, Says Forrester
Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc....
EachNet, a Chinese Online Auctioneer, Taps Epsilon
EachNet, a Chinese Alliance online auctioneer, has hired Alliance Data Systems Corp.'s Epsilon International division to provide permission-based e-mail marketing systems. ...
Sixty-Four Percent of Small Firms Shop, Buy Online: Survey
A full 64% of small businesses bank and shop online, according to a new survey from EBillme. ...
Web Marketing Is Cozy Fit for Warm Biscuit
In 1999, Vicki Bodwell founded Warm Biscuit, a $1.2 million-a-year cataloger and online marketer of children's bedding products designed in what she terms the "vintage" style. ...
Company Markets Upscale Care Packages
Cheryl Scordato thought it would be a good idea to market college care packages that were a little bit more upscale. The result was the Web site from-mom.com...
Tools for Benchmarketing a Search Campaign
(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis....
FTC Charges Hormone-Replacement Marketers
The Federal Trade Commission has lodged complaints against seven online marketers of alternative hormone replacement therapy products and settled with six, the commission announced last week....
Yahoo, EBay and PayPal Debut Anti-Phishing Effort
Yahoo, EBay and PayPal have joined forces to better protect consumers against fraudulent e-mails and phishing attacks. ...
Health Benefits Direct Acquires Insurance Administration Software Firm
Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider....
Yahoo! Upgrades Search Function
Yahoo! has added Search Assist to its search capabilities, and integrated audio, video clips and photos into its search results. ...
Watch This
Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down...
Beauty Pageant
Fred Segal Beauty's latest online promotion urged consumers to go beyond skin deep. In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a “beauty lottery,” offering participants the chance to win a $1,000 shopping spree on FredSegalBeauty.com....
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