Partnering for Progress
It might surprise some direct marketers to find out that affiliates can deliver a more desirable demographic than the average online shopper. According to a recent study from DoubleClick Performics, affiliate channel shoppers spend more — the typical order size via affiliate sites is higher. An affiliate shopper, the report also notes, tends to be slightly wealthier compared with the average Web counterpart....
Small Wonders
Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board....
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the...
Trick Shot
A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings....
LABELING GROWTH
If you want to put a label on DYMO's marketing goals for 2008, try personalization. And understanding shopping patterns....
LEASHING SOCIAL MEDIA
Nonprofits that want to mark their territory online next year need to learn to let go of the leash, says Jo Sullivan, senior vice president for development...
Searching for Hillary
Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity....
WORKER'S PARADISE
Tony Hsieh, CEO of online shoe merchant Zappos.com, asks each employee to write a 100- to 500-word description of the company's culture every year for...
J.L. Halsey Reports $2.1M 4Q Profit
Online marketing services provider J.L. Halsey last week reported a $2.1 million fourth quarter profit on $10.8 million in revenue, up from $364,000 in profits on $7.7 million in revenue for the same quarter last year. ...
Online Retailers Embrace Welcome E-mails: Study
(PromoXTRA) Online retailers have increased their use of welcome e-mails, according to a study by the Direct Marketing Association's E-mail Experience Council. ...
Wildmile Receives Financing to Boost Online Marketing Services
Wildmile Inc., a Seattle-based search engine and online marketing services firm, has obtained $4 million in debt financing to spearhead plans for expansion. ...
New Motion Acquires Traffix
New Motion Inc., an online and digital entertainment company, has acquired Traffix Inc. for $138.9 million in stock. ...
Preation Acquires EWeb Designs
Preation, an online design and marketing services provider, has acquired EWeb Designs. ...
GourmetStation Markets Fancy Dinners Online
After trying an initial local print campaign that proved too costly, GourmetStation.com is using a completely online strategy to market its fancy dinners....
Viator Uses SEO and Affiliates to Sell Travel
Viator—whose annual revenue is estimated at about $6 million--promotes itself through search engine marketing, using such keywords as destination names and terms like "tours," "sightseeing," "activities" and "events," says Cuthbert....
DMA to Monitor Senate Hearing on Google-DoubleClick Merger
The Direct Marketing Association did not submit comments to an upcoming hearing on the Google-DoubleClick merger, nor have any of its members been called as witnesses. But DMA officials will be monitoring the proceedings....
ComScore Launches Service for Measuring Online Advertising
ComScore Inc. has introduced a new online advertising measurement service for tracking where ads were viewed on the Internet and the consumers exposed to them. ...
Wenda Harris Millard Elected Vice Chair of IAB
The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003. ...
WeTrust Shopping Search Engine Launched
London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories. ...
Online Pharmaceuticals Spending to Rise, But Trust May Not Follow
Online spending within the pharmaceutical industry will jump from $975 million this year to $2.2 billion in 2011, according to eMarketer. ...
Acxiom Acquires EchoTarget
Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were. ...
Michael Sprouse Joins AdzoogleAds as CMO
Online marketing services provider AzoogleAds has named Michael Sprouse chief marketing officer. ...
Study Shows Catalog and Web Marketing Synergies
Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc. ...
New Digital Agency Opens in San Francisco
Catalyst is a new digital marketing agency in San Francisco that's been founded by John Durham and Cory Treffiletti. Both have extensive online marketing experience. ...
Landmark Acquires InternetSeer
Landmark Communications Inc. has acquired InternetSeer.com Corp., a provider of small business Web site monitoring, for an undisclosed sum. ...
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