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Understanding “SOHO” Online Behavior

Executive summary:
Small businesses, also known as SoHo (Small Office, HomeOffice), comprise a crucially important segment of America’s economic engine. To help marketers gain an understanding of how to interact online with this widely diverse category of businesses, DoubleClick Performics engaged Consumer Opinion Services to survey SoHo decision makers about their use of Internet search engines and purchasing behaviors. The results may surprise you!